iphonex自上周公布令人眼花缭乱的起价以来，一直备受关注。不过，据苹果首席执行官蒂姆•库克（timcook）在《早安美国》（goodmorning America）节目中说，iphonex售价999美元是其提供的技术（通过9to5Mac）的“价值价格”

这一评论是针对一位观众提出的问题（视频中的时间大约是6:11）做出的回应，该问题询问库克是否认为iphonex的价格标签对普通美国人来说遥不可及。

库克的回答大多回避了这个问题，而是着重于这样一个事实：由于大量的分期付款、以旧换新和运营商提供的交易，很少有人真正直接购买自己的**，这些交易可能会让iphonex更实惠。

“Well, it’s a value price, actually, for the technology you’re getting. As it turns out most people are now paying for phones over long periods of time. And so very few people will pay the price tag of the phone initially. Also most people actually trade in their current phone, and so that reduces the price further, and some carriers even throw in subsidies and discounts.

And so when we look at it, the phone — the iPhone in particular — has become to essential in our daily lives, people want it to do more and more and more, and so we built more and more technology in to be able to do that.”

尽管如此，即使考虑到所有这些，999美元的**仍然是999美元的**。虽然有很多短语可以用来形容iphonex，但“价值价格”可能不是其中之一。