上周，我们讨论了为什么Facebook禁止Alex Jones，而Twitter没有。Facebook发现琼斯已经违反了该平台的任何规则，他没有改造自己的意图。推特首先说琼斯没有违反任何规则；然后——在CNN的奥利弗·达西（Oliver Darcy）向该公司展示了一系列令人不快的推文之后——他有，但还不足以被禁止。

周二晚些时候，推特又向禁止琼斯迈出了半步——在推特上发布了一段视频，鼓励他的追随者购买“战斗**”，以防与他的敌人爆发全面战争后，将琼斯停职一周。

在推特联合创始人兼首席执行官杰克·多尔西（Jack Dorsey）看来，这次停职代表了琼斯反思其不良行为的机会。”我觉得任何停赛，无论是永久停赛还是临时停赛，都会让人思考他们的行为和行为，”多尔西在周三接受NBC新闻的莱斯特·霍尔特（Lester Holt）采访时说。

本着思考自己行动和行为的精神，琼斯的工作人员或多或少地立即将战斗**视频上传到单独的Infowars账户。这使得Infowars账户暂停了一周。推特是推特，这段令人不快的视频在推特拥有的潜望镜上持续了近一天(在Twitter的其他地方，也就是Twitter，琼斯的账户在他被停职后继续推特一段时间，因为事实证明，如果你在被停职之前安排推特发布，那么这些推特将继续发布。）

在引入这一轮折衷措施后，多西与《*****》的托尼·罗姆（Tony Romm）和伊丽莎白·德沃斯金（Elizabeth Dwoskin）坐下来宣布，他正在“重新思考推特的核心工作方式”

多尔西说：“我们能做的最重要的事情是看看我们在产品中建立的激励机制。”因为他们确实表达了我们希望人们做什么的观点——我认为他们不再是正确的。”

现在对推特的一种普遍批评认为，推特传播的病毒机制鼓励了受众分化为敌对部落(这就是为什么像琼斯这样的恶意用户能够在社交网络上茁壮成长的一种解释：他们夸夸其谈的言论吸引了一波最初的关注，平台算法帮助他们找到了比以往任何时候都大得多的受众。正是在这个意义上，多尔西称之为“产品内置的激励”需要重新考虑。

多尔西有更多的想法。例如，给自动机器人贴上标签，以便将其与真人运行的帐户区分开来。或者这一条，摘自YouTube：

多尔西说，推特正在探索的一个解决方案是用事实背景来围绕虚假推特。本周早些时候，一个账户发布了一条推特，称总统为“疯子”，该推特模仿了因其反特朗普短信而遭解雇的FBI特工彼得·斯特佐克（Peter Strzok），并获得了56000多条转发。多尔西说，更多关于推特的内容，包括“称其为明显虚假的推特”，可以帮助人们“为自己做出判断”。

就目前而言，这一切都很好。预计多尔西将与其他科技领袖一起，在下个月的参议院听证会上就政治宣传活动作证。Twitter的首席执行官试图传达一种解决困扰该平台多年的问题的紧迫感是有道理的。

但与此同时，推特从不缺少创意。问问曾经在那里工作过的人：你能提供的任何功能建议都已经被讨论过了。问题总是归结到细节上，到实现上，到你将如何运送这该死的东西上。

这就是为什么我只能从亚历克斯·琼斯传奇的角度来看待多尔西周三的模糊承诺。Twitter是最后一个对这位Infowars主持人采取任何行动的同行，即使它确实决定惩罚他，它也尽可能以最宽大的方式惩罚了他。

这给了琼斯一个漏洞，让他继续发推。它让这段令人不快的视频持续了好几个小时。它还向琼斯保证，他可以回来——而且也可以在一周内回来。推特知道它必须惩罚琼斯的行为。和往常一样，这家公司的麻烦在于细节。

但随着该公司犹豫不决，其用户正在组织起来。本周，Grab Your Wallet创始人香农·库尔特（Shannon Coulter）在推特上发布了一条病毒式的推特线索，建议推特用户采取具体行动，**琼斯在该平台上的持续存在。库尔特组织了一个包含《财富》500强推特手柄的列表，然后将其作为一个集体阻止列表提供。**者只需点击几下就可以安装阻止列表，一旦他们这么做了，这些公司的任何广告都不会出现在他们的推特时间表上。

截至昨天，已有5万多人安装了她的工具。用户之前已经将标签、@notice和retweet赠送给了Twitter；库尔特可能刚刚给了我们病毒阻止列表。当Twitter没完没了地谈论它将来会做什么的时候，它的用户群中一个日益壮大的派系正在采取行动。

缅甸

3月，联合国称Facebook被用来煽动针对***少数群体罗兴亚人的暴力。从那以后，定期的报道探讨了Facebook如何在平台上传播仇恨言论时，没有**母语人士，而忽视了当地团体和地区专家关于情况失控的警告。

路透社的史蒂夫·斯特克洛（Steve Stecklow）就Facebook在缅甸的不幸事件发表了迄今为止最全面的报道。他的文章揭示了蜜獾行动（Operation Honey Badger）的存在。蜜獾行动是埃森哲代表Facebook经营的一家专注于亚洲的内容调节商店。尽管有大约60名主持人的努力，路透社还是很容易在Facebook上找到了1000条反罗兴亚人的仇恨言论。

在某种程度上，这是因为Facebook自诩的人工智能系统正在失败。

In Burmese, the post says: “Kill all the kalars that you see in Myanmar; none of them should be left alive.”

Facebook’s translation into English: “I shouldn’t have a rainbow in Myanmar.”

那么接下来会发生什么呢？Vice的大卫·吉尔伯特（David Gilbert）报道说，Facebook正在进行一项人权审计，“以评估其在促成针对罗兴亚***少数民族的种族暴力和仇恨言论方面的作用。”

脸谱网证实，审计将由旧金山公司社会责任公司进行。吉尔伯特说，报告可能在本月底完成。该公司还招聘了针对缅甸的各种政策角色，这是Facebook的首次招聘。

这些都是重要的步骤，虽然不清楚它们会导致什么样的行动，但它们传达了适当的严肃程度。Facebook——以及更广阔的世界——在很大程度上取决于公司是否做对了。活动人士描述了类似的暴力仇恨言论爆发，包括越南、印度、柬埔寨和斯里兰卡。缅甸的冲突是血腥的，但绝不是独一无二的。

民主

社交媒体如何将我们从解放广场带到唐纳德·特朗普

Zeynep Tufecki提供了一个简明的历史，说明了作为和平**工具的社交媒体的乐观情绪是如何演变为对生存的担忧的。值得全文阅读：

First, the weakening of old-style information gatekeepers (such as media, NGOs, and government and academic instituti***), while empowering the underdogs, has also, in another way, deeply disempowered underdogs. Dissidents can more easily circumvent censorship, but the public sphere they can now reach is often too noisy and confusing for them to have an impact. Those hoping to make positive social change have to convince people both that something in the world needs changing and there is a c***tructive, reasonable way to change it. Authoritarians and extremists, on the other hand, often merely have to muddy the waters and weaken trust in general so that everyone is too fractured and paralyzed to act. The old gatekeepers blocked some truth and dissent, but they blocked many forms of misinformation too.

Facebook上的假团体如何**真正的**

Sheera Frankel在Facebook上一个被删除的名为Black Elevation的页面上报道，该页面组织**，发布视频，并公开谈论种族主义。事实上，这是Facebook上个月披露的影响力行动的一部分：

The Black Elevation organizers may have been trying to slide into the real world by hiring event coordinators or trying to persuade real activists to identify themselves as members of Black Elevation.

Mr. Nimmo said all of the pages Facebook recently removed were aimed at left-wing activists in the United States. It is possible, he added, that a similar influence campaign has been focusing on right-wing activists.

美国人认为这些平台在打击假新闻方面做得不够

Daniel Funke报道了盖洛普和骑士基金会发布的一项新调查。

The report, based on web surveys from a random sample of 1,203 U.S. *****s, found that 85 percent of Americans don’t think the platforms are doing enough to stop the spread of fake news. Additionally, 88 percent want tech companies to be transparent about how they surface content, while 79 percent think those companies should be regulated like other media organizati*** — a common trope among journalists.

That’s despite the fact that the majority of people surveyed (54 percent) said social media platforms help keep them informed and that they’re concerned about those companies making editorial judgments.

12岁的变性女孩在同学的父母在Facebook上发帖后受到暴力威胁

据克里斯蒂娜·卡伦报道，俄克拉荷马州的一所学校在一个Facebook群组导致对一名变性学生的暴力威胁后关闭：

A 12-year-old transgender student in a **all Oklahoma town near the Texas border was targeted in an inflammatory social media post by the parents of a clas**ate, leading to violent threats and driving officials to close the school for two days.

It all started on Facebook. Jamie Crenshaw, whose children attend public schools in the town, Achille, complained in a private Facebook group for students’ parents that the transgender girl, Maddie, was using a bathroom for girls.

在别处

WhatsApp联合创始人从Facebook获得的“休息和背心”奖励：4.5亿美元

简·库姆的工作是世界上最好的，甚至还差一点。祝福迪帕·西塔拉曼和克尔斯滕·格兰德：

After WhatsApp co-founder Jan Koum announced he was leaving Facebook Inc. FB -0.87%in late April, he has continued showing up at least monthly at the social-media giant’s headquarters in Menlo Park, Calif. His incentive for making the appearances: about $450 million in stock awards, according to people familiar with the matter.

Mr. Koum’s unusual arrangement with Facebook is one of the more lucrative examples of a Silicon Valley practice sometimes called “rest and vest,” in which the holders of stock grants are allowed to stick around until they qualify to collect a sizable portion of their shares.

认识那些利用空闲时间从Facebook上删除假账户的人

克雷格·西尔弗曼向我们介绍了一些社会领域的英雄(顺便说一句，他们似乎对Facebook在这方面的努力印象不深。”“好像每次我们告诉他们一些事情，他们都不知道或者不知道这是可能的，”丹尼说你不能告诉我你对这些一无所知。我是说，这是你的事，对吧？这是我和凯西在业余时间正在做的事情，因为我们在这一点上都很投入。但是每次凯西告诉他们一些事情，就像是一个启示。”）

Kathy Kostrub-Waters and Bryan Denny estimate they’ve spent more than 5,000 hours over the past two years monitoring Facebook to track down and report scammers who steal photos from members of the US military, create fake accounts using their identities, and swindle unsuspecting people out of money.

During that time they reported roughly 2,000 fake military accounts, submitted three quarterly reports summarizing their findings to Facebook, and even met with Federal Trade Commission, Pentagon, and Facebook employees to talk about their work.

谷歌Facebook的统治地位损害了广告技术公司，加速了整合

克莱尔·巴伦丁（Claire Ballentine）报道称，谷歌-Facebook广告双头垄断导致了广告技术行业的整合。

Instagram用户报告了同样的奇怪黑客行为

Karissa Bell报道说，俄罗斯正在对个人Instagram账户进行某种形式的攻击：

Megan and Krista’s experiences are not isolated cases. They are two of hundreds of Instagram users who have reported similar attacks since the beginning of the month. On Twitter, there have been more than 100 of these types of anecdotal reports in the last 24 hours alone. According to data from ****ytics platform Talkwalker, there have been more than 5,000 tweets from 899 accounts mentioning Instagram hacks just in the last seven days. Many of these users have been desperately tweeting at Instagram’s Twitter account for help.

亚马逊对YouTube很羡慕

据Lucas Shaw报道，亚马逊旗下的Twitch正在与YouTube展开激烈竞争：

Amazon in recent months has been pursuing exclusive livestreaming deals with dozens of popular media companies and personalities, many with large followings on YouTube. Twitch is offering minimum guarantees of as much as a few million dollars a year, as well as a share of future advertising sales and subscription revenue, according to several people who’ve been contacted by Twitch.

发射

人们在第一年通过生日筹款活动筹集了3亿美元

Birthday fundraisers in the News Feed are more than just an engagement hack — they’ve also raised $300 million for charity in a year, Facebook said today. The company also announced some user interface upgrades along with the announcement that show you more information about the nonprofits you’re donating to.

拿

推特被误导了，想要成为一个无所不包的论坛

约翰·赫尔曼（John Herrman）表示，推特关于全球公共广场的概念是没有希望的：

On Twitter, it may seem that you are talking to friends or peers, and that the space is controlled or even safe. But it’s not: It’s shared with and extremely vulnerable to those with a desire to disrupt or terrorize it. In order to function, Twitter must make its users feel at home in the most public space devised by humankind. The platform can’t easily say what **aller intentional forums can: “We don’t want this here; you’re violating the spirit of our community; go away.” It is too big, with too many people present for too many different reas***, to be a site for any one sort of conversation. It exercises absolute authority over its service, of course, but must pretend to do so carefully, sparingly and only when forced to.

这里有一位前（我想是吧？）推特员工贾里德·高特（Jared Gaut）有一条值得一读的帖子，关于他为什么在亚历克斯·琼斯（Alex Jones）相关的不作为事件后暂停服务：

最后。。。

杰瑞·森菲尔德说笑话不是真实的生活

Dan Amira问Jerry Seinfeld为什么不在Twitter上讲笑话：

I don’t hear the laugh. Why waste my time? It’s a horrible performing interface. I can’t think of a worse one. I always think about people that write books. What a horrible feeling it must be to have poured your soul into a book over a number of years and somebody comes up to you and goes, “I loved your book,” and they walk away, and you have no idea what worked and what didn’t. That to me is hell. That’s my definition of hell.

欢迎来到地狱，杰瑞！

跟我说

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