在谈到查理•罗斯（Charlie Rose）的计划说苹果在保护用户隐私方面是同行中最优秀的之后，苹果首席执行官今天亲自在公司网站上推出了一个新的部分，对其各种隐私计划和政策进行了分解。详细内容包括按国家划分的用户隐私政策、苹果的安全工具以及各国**对用户信息的要求。

“你的信任对我们来说意味着一切。”

就在数周前，众多**名人遭遇安全漏洞，导致**泄露。苹果否认自己的iCloud系统被破坏是这次攻击的一部分。这个新推出的网站在一个页面**别提到了苹果的安全措施，该页面详细说明了隐私是如何“内置”到各种苹果产品中的，包括照片、文档和其他数据的加密。

上周苹果宣布提供支付服务，苹果的安全再次被置于显微镜下。苹果支付（appleppay）将于下月推出，它允许用户将多张信用卡存储在虚拟钱包中，并使用NFC及其触摸ID指纹阅读器的组合进行支付。苹果公司表示，它不打算将任何交易信息作为流程的一部分存储，不过贝宝等竞争对手已经对其进行了取笑。

在新的隐私网站旁，库克发表了一封信，主要是重申他在罗斯节目中所说的话，该节目的下半部分将于周一播出。这些细节包括，该公司没有阅读任何通过iMessage服务发送的电子邮件或信息，该公司也不想成为库克所说的各国**可能的“信息宝库”。

库克在信中说：“我想明确地说，我们从未与任何国家的**机构合作，为我们的任何产品或服务建立后门。”我们也从未允许访问我们的服务器。我们永远不会。”

库克的完整信如下：

At Apple, your trust means everything to us. That's why we respect your privacy and protect it with strong encryption, plus strict policies that govern how all data is handled.

Security and privacy are fundamental to the design of all our hardware, software, and services, including iCloud and new services like Apple Pay. And we continue to make improvements. Two-step verification, which we encourage all our customers to use, in addition to protecting your Apple ID account information, now also protects all of the data you store and keep up to date with iCloud.

We believe in telling you up front exactly what's going to happen to your personal information and asking for your permission before you share it with us. And if you change your mind later, we make it easy to stop sharing with us. Every Apple product is designed around those principles. When we do ask to use your data, it's to provide you with a better user experience.

We're publishing this website to explain how we handle your personal information, what we do and don't collect, and why. We're going to make sure you get updates here about privacy at Apple at least once a year and whenever there are significant changes to our policies.

A few years ago, users of Internet services began to realize that when an online service is free, you're not the customer. You're the product. But at Apple, we believe a great customer experience shouldn't come at the expense of your privacy.

Our business model is very straightforward: We sell great products. We don't build a profile based on your email content or web browsing habits to sell to advertisers. We don't "monetize" the information you store on your iPhone or in iCloud. And we don't read your email or your messages to get information to market to you. Our software and services are designed to make our devices better. Plain and simple.

One very **all part of our business does serve advertisers, and that's iAd. We built an advertising network because some app developers depend on that business model, and we want to support them as well as a free iTunes Radio service. iAd sticks to the same privacy policy that applies to every other Apple product. It doesn't get data from Health and HomeKit, Maps, Siri, iMessage, your call history, or any iCloud service like Contacts or Mail, and you can always just opt out altogether.

Finally, I want to be absolutely clear that we have never worked with any government agency from any country to create a backdoor in any of our products or services. We have also never allowed access to our servers. And we never will.

Our commitment to protecting your privacy comes from a deep respect for our customers. We know that your trust doesn't come easy. That's why we have and always will work as hard as we can to earn and keep it.

Tim