对于以数字1s和0s为衡量贸易的公司，硅谷的科技巨头似乎非常渴望通过宏伟的总部形式，让他们对自己成功的实物提醒。最新的例子来自Facebook，马克·扎克伯格本周宣布，公司正式进军新的digs：一个由建筑巨星弗兰克·盖里设计、昵称“MPK20”（MenloPark代码，20号楼）设计的43万平方英尺仓库。

这座建筑基本上是一个巨大的房间，拥有世界上最大的开放式楼层平面图——一个成千上万人可以同时工作的单一区域。这里也有较小的私人工作空间，员工可以随时前往位于MPK20屋顶的占地9英亩的公园，拥有半英里的步行小道、400多棵树和可供工作的区域。里面还有一个会议室斜杠球坑——虽然这显然只是“第一天恶作剧”的临时结果

First day shenanigans #theaquarium

A photo posted by Wei Jien (@wei.jien) on Mar 30, 2015 at 6:48pm PDT

扎克伯格在他的Facebook页面上写道：“这座建筑本身相当简单，并不华丽。”那是故意的。我们希望我们的空间感觉像一个正在进行的工作。当你们进入我们的建筑时，我们希望你们能感受到，在我们连接世界的使命中，还有多少工作要做。”

“朴素、实事求是、合算。”

盖里在一份有关该项目的官方声明中说，扎克伯格想要一个“不起眼、实事求是、成本效益高”的空间。他说，这座建筑因此没有“过度设计”，一直保持“灵活性，以应对（扎克伯格）业务不断变化的性质；一个是促进合作，一个是不把自己强加给他们开放透明的文化。这就是我们为他建造的建筑。”

这些价值观——开放、不做作——在Facebook如何选择宣传网站的过程中也很明显。该公司没有向媒体发布一堆官方照片，而是在网站开通前邀请其顶级Instagrammers对其进行记录。谷歌是否必须组织一个潜望镜派对来参观他们新规划的办公室？不知何故，我们对此表示怀疑。

Yesterday, some other Instagrammers and I had the opportunity to visit @facebook HQ and take a first look at their new building: #MPK20. It's a huge, open floor plan space designed by Frank Gehry. It looks like a fun place to work, and it opens today! Fun fact: FB worked with 15 artists on the new artwork in the building. Every piece was created ***ite and is meant to speak abstractly to what FB does—many of the pieces are a nod to connecti***, community, networks and systems. This particular hallway makes me want an orange dessert. More photos to come. #MPK20firstlook

A photo posted by David E. Leøng (@d.leong) on Mar 30, 2015 at 9:00am PDT

#mpk20

A photo posted by Scott Shapiro (@scottshapiro23) on Mar 30, 2015 at 4:18pm PDT

3) Another staircase shot from yesterday's walk through of @facebook's new expansion campus. See previous post for more info and check out the link in my bio for the full gallery. #MPK20FirstLook #MPK20

A photo posted by Toby Harriman Photography (@tobyharriman) on Mar 30, 2015 at 4:00pm PDT

New art from @chrislux & @summerisrad as part of the @FBairprogram in @Facebook's new Building 20 #MPK20 #MPK20FirstLook

A photo posted by John Barnett (@johnbarnett) on Mar 30, 2015 at 9:01pm PDT

Best part about the new Facebook campus: the (prank/short-lived) ball pit conference room #mpk20 #westcampus #fbhq

A photo posted by Sara Stalla (@sarastalla) on Mar 30, 2015 at 1:03pm PDT

Love this piece from @fbairprogram. Reminds me of that song from Empire. #dripdrop #mpk20 #vscocam

A photo posted by Shali Nguyen (@shali) on Mar 30, 2015 at 5:59pm PDT

Exciting opening day at @Facebook's new office building. This is the entrance I'll walk through on my way to my desk. Beautiful views everywhere. #MPK20 #MPK20FirstLook #Facebook

A photo posted by Mark Pike (@markpike) on Mar 30, 2015 at 9:19pm PDT

Sunsets are gonna be epic on the 9-acre green roof at the @facebook office. A quick candid snap of the crew on Evan Shivleys tree stump art installation!! #MPK20 #MPK20firstlook

A photo posted by Elizabeth Gilmore (@elizabethgilmore) on Mar 30, 2015 at 2:28pm PDT

Rooftop garden of the new facebook office. #mpk20firstlook

A photo posted by Jaed (@jpon) on Mar 30, 2015 at 11:44am PDT

New art from @BarryMcGeeArt and the @FBairprogram in @Facebook's new Building 20 #MPK20 #MPK20FirstLook

A photo posted by John Barnett (@johnbarnett) on Mar 30, 2015 at 6:46pm PDT