什么是购买点？(a point of purchase?)
购买点是交易发生的地点和一般条件。这个术语有时在零售界被称为POP，通常包括消费者可购买物品的展示以及完成交易的方式。从这个角度来看，购买点既包括吸引业务的要素，也包括允许客户支付所选商品的方式。
购买点广告的很大一部分与展示和展示有关。在物理环境中，这是指使用各种辅助工具来吸引和保持客户的注意力，使其持续足够长的时间，以便进行购买。这种展示的一种更传统的形式是窗口展示。店主们将在面向街道的橱窗中创造出吸引人的场景，展示商店里出售的产品。这种简单但有效的方法通常能吸引新顾客，他们在橱窗里看到吸引人的东西，并选择进入商店，在那里他们可以找到更多他们喜欢的东西。。
在商店内，可以使用其他购买点的例子。横幅可能会提醒消费者，商店某个特定部门的商品会打折。过道展示在许多不同类型的商店中都很常见，尤其是位于过道末端的展示。将产品放置在容易看到的范围内的台面展示通常会诱使消费者在准备付款时多拿一到两件物品。
如今，有了虚拟营销购买点策略，可以吸引在线购物者访问特定网站并进行购买。创建一个视觉上有吸引力且易于浏览的网站将导致客户在该网站上花费更多时间，从而增加销售机会。为了增强网站本身，创建有吸引力的虚拟广告可以产生巨大的影响。购买点可以采取在其他网站上放置横幅广告的形式，以及指向主站点的启动页面。这些简单的工具可以增加网上商店的流量，并带来更多的销售额。。
多年来，围绕零售业建立了一个庞大的购买点行业。供应商提供标识、创意展示装饰窗户的想法，甚至提供快速便捷的方式收取购买款项。所有这些因素共同作用，使企业能够享受多个购买点，并增加获得销售的可能性。
- 发表于 2022-02-06 03:33
- 阅读 ( 158 )
- 分类：商业金融
你可能感兴趣的文章
什么是google play points，您如何使用它们？
.... Next, open the “Use” tab. For starters, Play Points can be used to purchase Google Play Credit, which you can use to make purchases on apps, movies, books, and anything else in the Play Store. The second way to use Play Points is towards in-app purchases. Under the “Google Play Credit” ...
是买单键好还是换一个全键盘好？
...ving been ripped off. I would like to know which repair option is better: Purchasing single keys online to replace the ones missing on my laptop’s keyboard Replacing the entire keyboard 是购买单键还是更换整个键盘更好？ 答案 超级用户贡献者JakeGould为我们提供了答...
苹果拒绝电子邮件应用程序的争议性决定加倍
...ful function until after they go to the Basecamp website for Hey Email and purchase a license to use the HEY Email app. This violates the following App Store Review Guidelines: Guideline 3.1.1 - Business - Payments - In-App Purchase If you want to unlock features or functionality within your app, yo...
苹果与ftc就应用内购买达成和解，提供3200万美元退款
...otiating with the FTC for several months over disclosures about the in-app purchase feature of the App Store, because younger customers have sometimes been able to make purchases without their parents’ c***ent. I know this announcement will come as a surprise to many of you since Apple has led the...
comixology取消了应用内购买，以避免向苹果支付费用
... to complete the acquisition with Amazon, we are shifting to the web-based purchasing model they've successfully used with the Kindle, which we expect will allow us to strike the best balance between prices, selection and customer experience. There are many advantages to shopping at comiXology....
为那些不熟悉枪支的人准备的枪支术语表
...y at the white of the bull’s skull.Private party transfer: A second-hand purchase of a firearm involving you exchanging cash for a gun from a private party, no questi*** asked, like at a gun show. Some states require records to kept for such purchases, but most of them don’t.Recoil: Often referr...
选择款式金字塔最适合你的衣服
...on you. Fit should always be your first stopping point when you c***ider a purchase.Fabric is key in determining the quality of a piece of clothing. If you’re not satisfied with the raw material, you’re not going to be all that satisfied with the finished product. It’s less of an absolute barr...
购买(buy)和购买(purchase)的区别
主要差异购买(main difference buy) vs. 购买(purchase) “买”和“买”都意味着花钱买东西。尽管许多人认为“买”和“买”具有相同的含义，但它们的含义却有细微的差别。购买是一个常见的词，可以在任何上下文中使用，而购买是...
剩下的日子：windows xp到2014年仍然可用
...that companies that really, truly do not want to upgrade to Windows 7, but purchase newer PCs, can downgrade to Windows XP. Beleaguered office workers: we feel your pain. [Download Squad]XP in 2020? Not even close. Read the fine print ... ZDNet's Ed Bott digs a little deeper into the announcement, p...
为你漫长周末的额外一天准备了12个很棒的下午项目
...g one of these iTunes-friendly guides for Windows or Mac.Plan Out Your Big Purchases for the Year Got a big purchase in your future but have enough flexibility to plan around the best times to buy? Check out our guide to the best times to buy anything all year and plan out your purchases.Turn Your P...
0 篇文章
