在过去的一周里，波克émon Go在不到10天的时间里几乎已经占领了全球，拥有超过2000万活跃用户——尽管它目前只在少数几个国家正式上市。尽管它在早期取得了巨大的成功，但事实证明，这场比赛令人惊讶地引起了分歧。

许多粉丝和评论家都称赞它将游戏带入现实世界的能力，迫使Poké我的粉丝们去外面社交。但是很多玩家对游戏的实际体验有一些严重的抱怨。Twitter和其他社交媒体平台上充斥着关于Pok的抱怨éMonGo缺少一些你所期望的Pok的核心特性émon game-比如养你的小口袋怪物或者和朋友交易它们的能力-正因为如此，它不太可能有持久的吸引力。

是戳é玩得好吗？还是仅仅是一种短暂的社会现象？有关系吗？为了回答这些问题，我采访了三位最有才华的****设计师：Zach Gage，Sage Solitaire和Spelltower等游戏的创造者；阿舍·沃尔默，三人组后面的设计师；拉米·伊斯梅尔是荷兰弗拉姆贝尔工作室的一员，他是《可笑的钓鱼》和《超级箱子》等游戏的幕后推手。

这是他们要说的。

是戳é我去玩个好游戏？

扎克量规：

I think Pokémon Go is a great game. To really understand why, it's important to recognize that some games are made great by their mechanics, and some are made great by their communities. Since games really only exist when they are being played, it's very difficult (or maybe impossible) to meaningfully separate a community from a game itself.

I've seen Twitter folks and reviewers complaining about the experience being good but the game itself being bad, but I'm not sure it's entirely fair to pick it apart like that. What the game is mechanically, or at least what it appears to be mechanically, is a huge part of what's drawing so many people to play it. And the biggest, most magical part of playing Pokémon Go right now is that it's the first real-world sized, real world game. By which I mean, the game not only takes place in the real world, but it has enough players to fill it up.

阿舍·沃尔默：

When I launched Pokémon Go and realized that there was barely a tutorial and that the UI was incredibly laggy and that Professor Willow looked like a subpar piece of fanart… I was worried. And I didn’t find the game very interesting, so I bounced off of it pretty quick and I was pretty upset about how terrible it felt as a videogame.

And yet everyone around me kept playing it and they were compelled by it, so eventually I picked it up again and gave it another chance. Instead of playing it by myself, I went on walks with friends and realized that we all saw the same pokémon in the same location, which was actually a very good design decision.

We ended up finding crowds and heading towards pokéstops with lures, which would expose us to other players, who we would chat with… it was a pretty magical experience. And this experience feels actually very well designed! The UX feels like crap and the gym battles are definitely the worst part about the entire game, but Niantic clearly put a lot of thought into how this game works in the real world and they’ve done an amazing job with that. We’re very lucky to experience such a phenomenon!

游戏本身设计是否合理，是否重要？

拉米伊斯梅尔：

Pokémon Go is an interesting phenomenon. I'm not sure what to call it. It fits in way nicer with location-aware apps like Zombie, Run, or Ingress than anything most people would c***ider a "game." From what I've seen, it's mostly remarkably barren and unbelievably buggy — but it doesn't seem to matter. Pokémon Go is the fantasy of Pokémon, 20 years ago, made "real." Through that, it quickly spread to people way outside of gaming, and now that lack of "gameness" has turned into a major advantage. It's a reminder of how monolithic gaming still seems to the world at large — the idea that Pokémon Go is not a game means more people are trying it, and the lack of gaming's typical direct competition and lack of jargon and accessibility in the main core loop allowed it to grow everywhere.

影音：

At its core Pokémon Go is yet another addictive reward loop. Some pokémon are very common and some are incredibly rare, so we are compelled to keep walking and keep searching on the off-chance we will find something new. I don’t think this is inherently bad, but I do think it’s important to be mindful of how we engage with these kind of mechanics. And the fact that a pokémon’s position is shared across users makes the whole thing a sort of communal slot-machine, which is actually pretty groundbreaking and interesting.

ZG：

I think what people are claiming as "bad" is actually a creeping component of modern viral game design — opaque [user interface]. There’s no indication yet as to if the extremely awkward UI of Pokémon Go was intentional or not, but either way I think the aggressive obfuscation (and lacking tutorialization) of the deeper game mechanics is doing a lot to bring players in. Not only is it hiding the more complicated parts of the game from new players, but it enables a lot of discovery sharing amongst friends, kids and parents, websites and readers, etc.

Beyond the confusing gym-battle UI you can see this practice stretched into many clearly intentional design decisi*** in the game: battle-use items only show up around level eight, great balls at level 12, and the pokédex keeps expanding as you find higher and higher numbered pokémon. These early-level omissi*** both simplify the game and add to the excitement of players discovering them. How many pokémon are even in this game? I have no idea, but I sure want to find out!

游戏的成功将如何影响移动和ar游戏？

影音：

I think Pokémon Go has left an incredibly positive mark on the mobile game scene. It has definitely sparked a lot of developers to try new mechanics that would only be possible on phones. More importantly, it has opened players up to trying unique experiences! I’m excited to see how phone games evolve from here.

国际扶轮：

I'm bracing for the hundreds of games that will inevitably try to lift along on Pokémon Go. It's easy to assume AR has finally arrived in a big way, but it's the pairing that made this work. I'm not sure there's a pot of gold at the end of this rainbow. All I know for sure is that in my wanderings around Europe the last few days, I've seen many **iling people around hunting pokémon, and that makes me happy it exists.

ZG公司：

One of the most exciting things about the success of Pokémon Go is that it gives us a blueprint for what people want out of augmented reality. As far as I can tell, the biggest thing we want from it is social camaraderie — which, feels like it should be obvious, but clearly was not when you look at just how few prior AR games have been non-competitive. Less excitingly but just as obviously, AR game players want to see and interact with other players around them.

While news outlets joke that Pokémon Go is a great excuse to go out into the real world and then ignore it, I'd argue that while Pokémon Go players are potentially less connected to the physical outdoors than non-players, they're more connected to the social fabric of society outside. I've interacted with more strangers in NYC in a few days of playing Pokémon Go than in the last decade I lived there. In an aggressively fractured world of headphones and podcasts and socially filtered news, it's really exciting to see a piece of tech that makes the social space feel vast and whole again.

为什么比赛这么成功？它能保持下去吗？

国际扶轮：

What fascinates me most is that Pokémon Go is definitely not the first game of its kind — it seems the marketability and metaphor of Pokémon were required for augmented reality to really work out. Whether there's any future here remains to be seen, though — I wonder if this specific pairing was both the start and end of things for now. If so, the main question remains how long nostalgia will keep the original audience playing. Will it just be the first 150 pokémon? How much of Pokémon Go is nostalgia for Pokémon slapped onto a niche experimental game? And how much can the game float on the enormous chunk of non-gaming audience?

ZG公司：

Obviously Pokémon being a gigantic brand is the single biggest thing contributing to the massive player explosion, but no brand is powerful enough to do something like this on it's own — it had to be paired with the perfect game.

Pokémon Go does a lot of things very right, and some of the easiest to spot pop up pretty quickly when you compare it to older team-based AR games like ConQwest or Niantic's own Ingress. Unlike those prior AR games, Pokémon Go is not initially (or necessarily ever) a competitive game. Additionally, like many of the most successful mobile games, you can grasp the entire initial ruleset from watching someone else play the game.

It seems obvious to say, but I believe one of the most substantial features of Pokémon Go is that just walking around catching pokémon is fun, even if you do absolutely nothing else.

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