和政客们一样，科技公司的首席执行官们如今也被期望在他们国家面临的重大社会问题上采取立场，苹果公司的老板蒂姆•库克（Tim Cook）是最新加入这场争论的人，他在周三晚上向公司的所有全球员工发送了一封电子邮件，这封邮件是由Recode获得的。在这封邮件中，库克对周末夏洛茨维尔发生的暴力事件做出了强烈回应，他接着毫不含糊地打电话说谁做错了。

库克写道：“我不同意总统和其他人的看法，他们认为白人至上主义者和纳粹之间在道德上是对等的，而那些反对他们的人则坚持人权。”。像微软CEO萨蒂娅·纳德拉一样，库克并没有明确提到夏洛茨维尔之前出现的另一个问题，即谷歌内部流传的一份备忘录，该备忘录暗示，生物差异解释了为什么科技界的**多于**，但他似乎在谈论这一问题的同时，谴责了夏洛茨维尔的纳粹分子。他强调平等对待所有人是他自己和苹果公司道德的根本，苹果公司的道德是通过其产品和行为表现出来的。

苹果公司将向致力于反对白人至上主义的民权组织捐赠200万美元，比如在夏洛茨维尔展出的作品，此外，它还将以二对一的方式，将员工捐赠与类似的事业进行匹配。很快，iTunes中还会增加一个选项，供苹果用户为支持苹果选定的组织之一——南方贫困法律中心（Southern Poverty Law Center）做出贡献。一个明显相关的举动是，苹果支付（applepay）已经停止接受销售白人至上主义和纳粹装备的网站的付款。

完整的电子邮件：

Team,

Like so many of you, equality is at the core of my beliefs and values. The events of the past several days have been deeply troubling for me, and I’ve heard from many people at Apple who are saddened, outraged or confused.

What occurred in Charlottesville has no place in our country. Hate is a cancer, and left unchecked it destroys everything in its path. Its scars last generati***. History has taught us this time and time again, both in the United States and countries around the world.

We must not witness or permit such hate and bigotry in our country, and we must be unequivocal about it. This is not about the left or the right, c***ervative or liberal. It is about human decency and morality. I disagree with the president and others who believe that there is a moral equivalence between white supremacists and Nazis, and those who oppose them by standing up for human rights. Equating the two runs counter to our ideals as Americans.

Regardless of your political views, we must all stand together on this one point — that we are all equal. As a company, through our acti***, our products and our voice, we will always work to ensure that everyone is treated equally and with respect.

I believe Apple has led by example, and we’re going to keep doing that. We have always welcomed people from every walk of life to our stores around the world and showed them that Apple is inclusive of everyone. We empower people to share their views and express themselves through our products.

In the wake of the tragic and repulsive events in Charlottesville, we are stepping up to help organizati*** who work to rid our country of hate. Apple will be making contributi*** of $1 million each to the Southern Poverty Law Center and the Anti-Defamation League. We will also match two-for-one our employees’ donati*** to these and several other human rights groups, between now and September 30.

In the coming days, iTunes will offer users an easy way to join us in directly supporting the work of the SPLC.

Dr. Martin Luther King said, “Our lives begin to end the day we become silent about the things that matter.” So, we will continue to speak up. These have been dark days, but I remain as optimistic as ever that the future is bright. Apple can and will play an important role in bringing about positive change.

Best,

Tim