什么是平面广告活动？(a print advertising campaign?)

平面广告活动是以平面广告为重点的营销计划。最常见的平面广告类型包括报纸、杂志和广告牌广告。当地企业和目录公司经常利用直接邮寄和传单活动，将广告直接送到消费者手中。...

Newspapers provide a common, relatively inexpensive form of print advertising.

平面广告活动是以平面广告为重点的营销计划。最常见的平面广告类型包括报纸、杂志和广告牌广告。当地企业和目录公司经常利用直接邮寄和传单活动，将广告直接送到消费者手中。

Direct mail campaigns often use brightly colored envelopes because they catch the eye of the recipient.

一个以报纸为基础的平面广告活动的重点是吸引报纸订阅者的注意。报纸广告通常是最便宜的营销方式之一，它提供了成本效益和每天或每周推销产品的能力。如果一家商店正在进行特别销售或活动，报纸上的广告活动可能是传播信息的绝佳方式，因为广告可以在活动之前的几天或几周内发布。一些报纸广告也采取优惠券的形式，用户可以将广告带回商店，享受特别折扣或优惠。。

A newspaper's classified section is an important resource for print advertising campaigns.

杂志广告通常比报纸广告更昂贵，但可以让一个品牌产生巨大的影响。全页彩色广告旨在通过生动的视觉效果、可识别的品牌标识和醒目的短语吸引读者的注意力。利用杂志的平面广告活动通常会根据特定杂志的人口结构调整广告；例如，一本时尚杂志可能会刊登服装公司、化妆品供应商和豪华汽车的广告。。

When placed along highways, interstates, and busy downtown streets, billboards use witty slogans and eye-catching images to attract the attention of drivers.

开展广告牌印刷广告活动是在特定地区接触广泛、多样的受众的一种很好的方式。令人兴奋的视觉效果对于广告牌非常重要，因为潜在客户在开车或走出活动范围之前可能只有几秒钟的时间来查看广告。在交通繁忙的地区，广告牌可能非常昂贵，而且可能会超出简单的印刷媒体，进入数字投影图像的世界。尽管如此，如果印刷广告活动需要尽可能多的人参与，租用广告牌可能是一笔划算的费用。。

Newspaper-based print advertising can help a business get the attention of those who read a particular newspaper regularly.

直接邮寄印刷广告活动非常有效，因为顾客无法轻易摆脱它。通过将比萨饼菜单、目录甚至名片送到一个人的家中或工作场所，成功与客户建立联系的机会很大。当地公司可能会安排员工挨家挨户上门，在邮箱中放置直邮广告。目录商店或一些公司可能会创建所有以前客户的邮件列表，以便向他们发送常规目录、特价商品和其他营销材料。虽然有些人可能会被直邮广告压垮，但它仍然是一种有效的方式来接触当地观众。。

发表于 2022-01-04 20:48
阅读 ( 107 )
分类：商业金融

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