每隔一段时间，我都喜欢回去看Facebook从2012年开始的第一个电视广告。它只有39秒长，而且有很多椅子。我从不走很远，因为广告太疯狂了。它以这样一句话结尾：“椅子是给人的，这就是为什么椅子像Facebook。”两年后，社交网络仍在为如何与人相处而挣扎。

为了帮助公司的努力，Facebook召集了一个“移情团队”。就像产品或业务一样，在门罗公园移情仍在开发中。Facebook产品设计总监玛莎•古尔德•斯图尔特（marthagouldstewart）在本周的一次技术会议上透露了这群同情心的存在。Business Insider报告：

Martha Gould Stewart, revealed how Facebook has even redesigned all its internal dashboards, which used to say things like "daily average users," but now read "daily average people."

Gould Stewart explained why: "As somebody once said: It's kind of arrogant to think the only reason people exist is to use what you built. They actually have lives, like, outside the experience they have using your product, and so the first step of designing in a human-centered way is to recognize that they're humans."

马克•扎克伯格（markzuckerberg）目前正在中国妥协，他经常说，他的公司的使命是连接世界。那么，在Facebook变成以人为中心之前，它的设计是以什么为中心的呢？我最好的猜测是收集个人资料或做广告，但也许是围绕椅子。

很像产品或业务，在门罗公园移情仍在发展中

在硅谷，承认自己有人际问题实际上是一种进步。看看谷歌眼镜。但Facebook的同理心团队实际上并没有那么关注最终的人类以及她与Facebook之间的问题。

That team actually goes in and visit partners like **all businesses or large advertisers to help them run their ad campaigns and find out more about their companies and goals.

She explained:

"If you succeed or fail at a particular goal, you may not feel the pain or success that a real person using that product to run their business will feel. So we find when we pair individuals and build a relati***hip with a **all business and the campaign they made fails, they [— Facebook staff —] feel that.

"They want to help that person succeed, which is very different from doing it in the abstract."

啊，对了，一场执行不力的广告活动带来的痛苦。这是Facebook每月13.5亿活跃用户可以联系到的。