什么是新产品开发的挑战？(the challenges of new product development?)
新产品开发的两个常见挑战包括全球竞争和时间压力。在为市场开发新产品时，来自现有或新兴公司的激烈竞争也可能是一个消极因素。其他挑战来自更复杂的制造技术的不断出现，以及创造性发展中的不可预测性因素。内部政治也可能发挥作用。在发展过程中建立反馈机制和建立跨职能团队是应对挑战的两种常用策略。。
全球竞争往往是影响新产品开发挑战的主要因素。由于竞争环境广泛多样，往往跨越全球，公司可能很难收集竞争对手的情报。一家公司可能在新产品上投入巨资，但却不知道海外竞争对手即将推出类似产品。因此，将新产品从概念引导到市场通常是在巨大的时间压力下完成的，因为产品开发人员试图在竞争之前将产品推向市场。。
许多人认为，技术的快速进步是新产品开发的最大挑战之一。技术军备竞赛可能使产品开发人员处于不确定的危险境地。产品开发人员可能不知道下一个开发是什么。如果一家公司选择使用一种可能很快就会过时的技术来创造功能，该公司的投资者可能会损失一笔可观的投资。
创新过程的不可预测性可能是新产品开发的最大挑战之一。团队动力和内部政治也可能破坏推动产品开发所需的创造性协作。为了防止出现这种情况，产品开发人员可以利用各种反馈机制，帮助他们避免陷入死胡同的冗长投资。这些可能包括在开发过程中的某些战略点召开的开发团队会议，其中讨论了此类威胁。根据团队成员的结论，然后可以制定解决方案，以保持项目正常进行。。
跨职能团队还可以解决新产品开发中一些更为有害的挑战。更丰富、更多样化的人员配置结构通常会增加开发过程的深度和弹性。里程碑批准流程可用于避免团队成员可能通过个性冲突或游说一种受欢迎的方法而不是另一种方法来延迟项目的情况。
- 发表于 2022-01-05 07:39
- 阅读 ( 92 )
- 分类：商业金融
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