Tumblr首席设计师彼得·维达尼（Peter Vidani）说：“我们很难忽视我们的时间对**的关注度和亲密度。”你离你的内容更近了。自从Tumblr在2009年采用Tumblerette作为自己的iPhone客户端以来，Vidani一直负责为一个飞速发展的网站创造一种发自内心的移动体验。该公司最近发布了3.2版的应用程序，这是它第一次尝试脱离网络，进入桌面和移动应用程序的语言。Tumblr的新应用程序只花了几个月的时间就完成了构建，但它需要创造者用一种奇怪而新颖的方式来看待事物。一个在超灵活的网络浏览器世界中获得了巨大成功的网站已经成长起来并成为了本地网站。

Up to this point, all the content in Tumblr for iPhone lived inside a "webview" — a feed pulled down from the web that the app turns into posts, re-blog butt***, etc. "Webviews can go a long way," engineer Bryan Irace says, "but we want to be the first app you use when you wake up in the morning and go to sleep at night." While at first this model made sense, since Tumblr allows for such a range of content types like photos, videos, GIFs, chats, and other HTML knicknacks you can come up with, webviews have limitati*** at large scales — a lesson that Facebook learned the hard way. For years Facebook was criticized because its iOS app was impossibly slow at downloading images, and thus became a poster boy for when the "one HTML 5 app for all platforms" solution doesn't work. In late August, Facebook released a new, faster native app to much praise and fanfare. Irace spent the last three months simply (actually, not so simply) rebuilding Tumblr for iPhone as a native app — written in the language of Apple’s iOS operating system. The app doesn’t look a whole lot different, but is far more resp***ive to your gestures, swipes, and taps.

“更重要的是速度快。”

Tumblr最引人注目的特性之一是，它让用户能够在帖子中删除各种疯狂的HTML内容——Tumblr发现，在本机应用程序中，这些内容最终会让人感到有点痛苦。”“我们有各种各样的内容类型，”Irace说，“有很多不同的可能性，但是浏览器完成了所有的工作。”在tumblr3.2中，应用程序本身完成了繁重的工作，下载各种形状和大小的帖子，并试图让它们看起来清晰易读维达尼说：“一篇文章可以有32000种组合，因为我们可以让你自由地将自己的风格和格式应用到文章中。”Tumblr帖子中的内容数量是你浏览器窗口的限制，“当YouTube这样的iPhone应用程序拉下一段视频时，该应用程序会将内容放入不同的“字段”，如标题、缩略图、用户名和视频本身。当新版本的Tumblr下拉内容时，它可以是任意数量的编解码器、字体、大小、颜色和格式。上个月，Irace不得不费尽心思实现自己的版本，即浏览器如何解码不同类型的Tumblr内容，但他知道，公司在灵活性上的赌注是值得的。”“Native是一个很好的流行词，尤其是在Facebook推出新的Native应用程序之后，但这个词并不重要，”Irace说更重要的是速度快。”

Alongside very evident performance upgrades in the app, Tumblr also added features like blog avatars, notification previews, a more visible attribution system, a new back-swipe gesture, and the ability to drag your finger along a GIF and scrub it at any speed you’d like. Tumblr engineer Devin Doty was resp***ible for the "GIF manipulator," or whatever you’d like to call it. "Devin’s a quiet dude, but he understands the way photos work with your phone memory," Vidani says. "He understands images as well as you possibly can." On such a visually-oriented site like Tumblr, Doty’s skills have frequently come in handy — especially when it comes to JIFFS, as Vidani calls them. "That’s what the inventor of GIFs called them," he proudly states, "but I won’t correct anyone if they say it wrong."

维达尼和公司对细节和社区建设的一丝不苟的关注帮助Tumblr发展成为一个网站，在8100万个博客上有超过350亿个帖子。然而，从网络上开始的事情并没有像他想象的那样混乱地过渡到小屏幕上。”“我不觉得Tumblr是网络，”他说Tumblr是社区。任何人都可以复制我们的用户界面。Tumblr的新iPhone应用程序，以及它在10月中旬推出的Photoset应用程序，都表明Tumblr的柔韧性就像每天渗透在页面中的数十万个模因一样。那么最难的部分是什么呢？”“我花了两天的时间在某件东西上，（我们的工程师）花了两周的时间来建造它，”他一边退缩一边说但我不是和建筑工人一起工作。我和那些批判的人一起工作，他们和我一起创造。”