微软正式用微软的Windows**上的microsoftlumia取代了诺基亚的品牌。这家软件巨头“期待着很快推出一款微软Lumia设备”，正如Verge本周早些时候透露的那样，诺基亚现有的**网站和社交网络帐户将在未来几天内过渡到微软Lumia品牌。微软还透露，它将在未来Lumia设备的正面和背面使用该公司的名称，以简单地取代诺基亚的品牌。

诺基亚品牌将继续在基本款**上推广

While Lumia phones will drop the Nokia brand entirely, Microsoft still has a 10-year license to use the Nokia brand on basic phones. "Microsoft will continue to sell Nokia-branded, entry-level category of phones, such as the Nokia 130," explains Tuula Rytilä, Senior Vice President of Marketing for Phones at Microsoft. "We have licensed the Nokia brand for such devices." It’s not clear how many of these types of devices Microsoft will continue to focus on. Microsoft is killing off the majority of Nokia’s feature phones in favor of Windows Phone, with only the very basic mobile phones still likely to be produced in future.

微软在智能**上使用诺基亚品牌的时间只有18个月，这给了该公司足够的时间改用微软Lumia。微软昨日披露，该公司最近一个季度售出930万部Lumia Windows**，较去年同期的880万部略有增长。尽管Windows Phone在市场上面临许多挑战，与iOS和Android**相比，微软的品牌可能面临新的挑战。微软首席执行官萨蒂娅·纳德拉（Satya Nadella）昨日透露，Lumia销量的温和增长“是受欧洲销售的推动，在欧洲，我们通过低价设备获得了市场份额。”诺基亚在欧洲一直是一个强势品牌，现在要靠微软来证明，没有诺基亚，它可以继续推动Lumia的销售。