博斯計劃關閉其在北美、歐洲、日本和澳大利亞的整個零售店業務。該公司今天早些時候宣佈了這一決定，並指出其耳機、揚聲器等產品“越來越多地透過電子商務購買”作為理由。因此，數百名員工將被解僱。

博斯於1993年開設了第一家實體零售店，目前在許多購物中心和散落在美國各地的其他商場都設有門店。這些商店用來展示公司的產品陣容，近年來，該產品已經超越了Bose的標誌性噪音消除耳機，包括智慧揚聲器和雙倍於耳塞的太陽鏡。在百思買這樣的零售商中，通常也有類似的演示領域，儘管博斯在這種環境下有很多競爭需要擔心。

這家總部位於馬薩諸塞州弗雷明翰的公司是一傢俬人控股公司，並沒有透露到底有多少員工因其退出實體零售業的決定而受到影響。

Bose全球銷售副總裁Colette Burke說：“最初，我們的零售店為人們提供了一種體驗、測試和與我們討論基於多元件、CD和DVD的家庭娛樂系統的方式。”。“當時，這是一個激進的想法，但我們專註於我們的客戶需要什麼，以及他們需要什麼——我們現在也在做同樣的事情。”

一位發言人說，Bose“在未來幾個月內”將關閉其在北美、歐洲、日本和澳大利亞的零售業務，總計有119家門店。“在世界其他地區，百色的門店將繼續營業，包括在大中華區和阿拉伯聯合大公國的約130家門店；在印度、東南亞和韓國的其他門店，”該公司透過電子郵件告訴Verge。

Bose表示，它將為被解僱的員工提供再就業援助和遣散費。公司的完整宣告如下：

Given the dramatic shift to online shopping in specific markets, Bose plans to close its remaining 119 retail stores across North America, Europe, Japan and Australia over the next several months. In other parts of the world, Bose stores will remain open, including approximately 130 stores located in Greater China and the United Arab Emirates; and additional stores in India, Southeast Asia, and South Korea.

In 1993, Bose opened its first store in the United States to provide personal, private dem***trati*** for Wave music systems and Lifestyle home theater systems. As **artphones changed the industry, the company’s focus turned to mobile, Bluetooth, and Wi-Fi soluti***. Today, Bose noise-cancelling headphones, truly wireless sport earbuds, portable speakers, and **art speakers are increasingly purchased through e-commerce, including Bose.com; and Bose is a larger multi-national company, with a localized mix of channels tailored for a country or region.

“Originally, our retail stores gave people a way to experience, test, and talk to us about multi-component, CD and DVD-based home entertainment systems,” said Colette Burke, vice president of Global Sales, Bose Corporation. “At the time, it was a radical idea, but we focused on what our customers needed, and where they needed it – and we’re doing the same thing now. It’s still difficult, because the decision impacts some of our amazing store teams who make us proud every day. They take care of every person who walks through our doors – whether that’s helping with a problem, giving expert advice, or just letting someone take a break and listen to great music. Over the years, they’ve set the standard for customer service. And everyone at Bose is grateful.”

Bose will be offering outplacement assistance and severance to affected employees. Additional details, including the number of employees affected, will remain private.

Bose的產品在亞馬遜、百思買、Target、蘋果專賣店、其他第三方零售商以及公司自己的網站上均有銷售。