博斯计划关闭其在北美、欧洲、日本和澳大利亚的整个零售店业务。该公司今天早些时候宣布了这一决定，并指出其耳机、扬声器等产品“越来越多地通过电子商务购买”作为理由。因此，数百名员工将被解雇。

博斯于1993年开设了第一家实体零售店，目前在许多购物中心和散落在美国各地的其他商场都设有门店。这些商店用来展示公司的产品阵容，近年来，该产品已经超越了Bose的标志性噪音消除耳机，包括智能扬声器和双倍于耳塞的太阳镜。在百思买这样的零售商中，通常也有类似的演示领域，尽管博斯在这种环境下有很多竞争需要担心。

这家总部位于马萨诸塞州弗雷明翰的公司是一家私人控股公司，并没有透露到底有多少员工因其退出实体零售业的决定而受到影响。

Bose全球销售副总裁Colette Burke说：“最初，我们的零售店为人们提供了一种体验、测试和与我们讨论基于多组件、CD和DVD的家庭娱乐系统的方式。”。“当时，这是一个激进的想法，但我们专注于我们的客户需要什么，以及他们需要什么——我们现在也在做同样的事情。”

一位发言人说，Bose“在未来几个月内”将关闭其在北美、欧洲、日本和澳大利亚的零售业务，总计有119家门店。“在世界其他地区，百色的门店将继续营业，包括在大中华区和阿拉伯联合酋长国的约130家门店；在印度、东南亚和韩国的其他门店，”该公司通过电子邮件告诉Verge。

Bose表示，它将为被解雇的员工提供再就业援助和遣散费。公司的完整声明如下：

Given the dramatic shift to online shopping in specific markets, Bose plans to close its remaining 119 retail stores across North America, Europe, Japan and Australia over the next several months. In other parts of the world, Bose stores will remain open, including approximately 130 stores located in Greater China and the United Arab Emirates; and additional stores in India, Southeast Asia, and South Korea.

In 1993, Bose opened its first store in the United States to provide personal, private dem***trati*** for Wave music systems and Lifestyle home theater systems. As **artphones changed the industry, the company’s focus turned to mobile, Bluetooth, and Wi-Fi soluti***. Today, Bose noise-cancelling headphones, truly wireless sport earbuds, portable speakers, and **art speakers are increasingly purchased through e-commerce, including Bose.com; and Bose is a larger multi-national company, with a localized mix of channels tailored for a country or region.

“Originally, our retail stores gave people a way to experience, test, and talk to us about multi-component, CD and DVD-based home entertainment systems,” said Colette Burke, vice president of Global Sales, Bose Corporation. “At the time, it was a radical idea, but we focused on what our customers needed, and where they needed it – and we’re doing the same thing now. It’s still difficult, because the decision impacts some of our amazing store teams who make us proud every day. They take care of every person who walks through our doors – whether that’s helping with a problem, giving expert advice, or just letting someone take a break and listen to great music. Over the years, they’ve set the standard for customer service. And everyone at Bose is grateful.”

Bose will be offering outplacement assistance and severance to affected employees. Additional details, including the number of employees affected, will remain private.

Bose的产品在亚马逊、百思买、Target、苹果专卖店、其他第三方零售商以及公司自己的网站上均有销售。