昨天我写了关于布赖恩·阿克顿（Brian Acton）和大卫·马库斯（David Marcus）对收购WhatsApp的看法有多么不同，以及这对Facebook的未来意味着什么。不过，还有几个人注意到了马库斯备忘录的另一部分，这也值得注意。

引起如此多关注的部分是结尾：

As a former lifelong entrepreneur and founder, there’s no other large company I’d work at, and no other leader I’d work for. I want to work on hard problems that positively impact the lives of billi*** of people around the world. And Facebook is truly the only company that’s singularly about people. Not about selling devices. Not about delivering goods with less friction. Not about entertaining you. Not about helping you find information. Just about people. It makes it hard sometimes because people don’t always behave in predictable ways (algorithms do), but it’s so worth it. Because connecting people is a noble mission, and the bad is far outweighed by the good.

本·汤普森说，这篇文章给人的印象是“危险的是，甚至没有意识到Facebook可能不是一股向善的力量（$）”：

Any world view that, no matter its motivati***, leaves no room for doubt is problematic. To imbue such a world view with missionary fervor and an “ends justify the means” mentality is fraught. Elevating that world view to the executive ranks of a company with the power and reach of Facebook is downright dangerous.

马特·莱文同样对马库斯的热情感到不安。他写道，硅谷对使命驱动型公司的拥抱可能会导致比追求股东回报最大化的良好传统投入更黑暗的地方(请允许我再说一次：马特·莱文应该获得今年的普利策评论奖。）“股东价值是没有人想到的鼓舞人心的使命，”他写道这就是它的好处！”

If Facebook’s goal is to maximize revenue by selling targeted ads to clothing companies, and you find out that it has features that enable genocide, then you shut down those features because the ads just aren’t worth it. If Facebook is about the “noble mission” of “connecting people,” then the tradeoffs are murkier. If “Facebook is truly the only company that’s singularly about people,” then … what even … how do you measure how about-people it is being? If you’re the singular company whose focus is people, then whatever you do is sort of necessarily good; your end is so vague and noble that it can justify any means. And for all that Facebook’s meddling with Instagram and WhatsApp seems to be driven by straightforward ad-revenue-maximization c***iderati***, it’s worth saying that Facebook isn’t really answerable to shareholders and that its explicit ideology rejects shareholder value as a goal. “Facebook was not originally created to be a company,” Mark Zuckerberg wrote when it went public. “It was built to accomplish a social mission.” Okay!

从这个角度来看，布莱恩·阿克顿、扬·库姆、凯文·西斯特罗姆和迈克·克里格今年的离开看起来有些不同。一方面，是的，他们只是创始人，最终离开了收购他们的大公司。与此同时，他们以**Facebook野心的方式而闻名于世。对于WhatsApp创始人来说，这是对端到端加密的关注，以及对基于非广告的商业模式的坚定信念。对于Instagram的创始人来说，这是为了保护应用程序的独立性，因为面对越来越多的人要求通过Facebook通知和其他公司涂鸦来破坏应用程序。

马克·扎克伯格一直拥有按照自己的意愿经营公司的合法权力。但在过去的五年左右的时间里，他有一大群脾气暴躁、自以为是的产品领导者把他推下了轨道，以便他们可以尝试新的设计和商业模式。在Facebook高层管理人员出人意料地少的时候，这些观点是至关重要的。

现在他们走了。Kara Swisher在《****》的最新专栏文章中指出了这一点：

Mr. Systrom and Mr. Krieger were dubbed by some at Facebook as not “team players.” Inside the freakishly cohesive culture of the company, they were c***idered an irritant.

That’s a shame, since that’s exactly what Facebook needs. Which is to say, people willing to challenge the groupthink that for too long included a stubborn resistance to admitting and addressing the company’s flaws.

该公司会说，在一个有3万人的工作场所，已经存在大量强烈的分歧(今年早些时候，我根据员工关于一份有争议的备忘录的内部帖子发表了一组这样的分歧。）公司正在招聘各种高层职位，包括沟通和政策负责人和首席营销官，这可能会在组合中引入一些新的积极摩擦。

但归根结底，扎克伯格身边的人和马库斯一样，都认为Facebook是一股不合格的向善力量。如果他被迫更经常地与那些不太确定的人打交道，我们其他人可能会受益。

民主

Facebook政策负责人在卡瓦诺听证会上出人意料地客串

乔尔·卡普兰在今天的听证会上支持他的朋友布雷特·卡瓦诺。马特·伊格莱西亚斯（Matt Yglesias）认为，作为Facebook的全球政策负责人，考虑到公司面临的监管问题，不存在“以个人身份”支持卡瓦诺的情况。你认为呢？

越南本周因反**Facebook帖子将第二人判刑

Melanie Ehrenkranz有关于越南反民主趋势的新闻：

The conviction is reflective of Vietnam’s efforts to repress speech critical of the government. According to the ministry, Dong was guilty of “abusing democratic freedoms to infringe upon the interests of the state,” according to Reuters, and that, according to police, his posts “hurt the prestige and leading role of the party and the state.”

Dong’s imprisonment comes just days after a similar sentence for Facebook posts. On Monday, 42-year-old Doan Khanh Vinh Quang, an activist, was sentenced to 27 months in jail for “abusing democratic and freedom rights,” police said, stating that he had admitted to posting and sharing posts on Facebook over the past few years that authorities said criticized the country’s Communist Party. And in May of this year, 56-year-old Vui Hieu Vo was sentenced to four and a half years in jail for Facebook posts that allegedly “distorted” the country’s political state of affairs.

揭穿5（更多）关于卡瓦诺原告的病毒性谣言

克里斯汀·布拉西·福特在国会作证的那天——顺便说一句，Facebook的首席说客在场支持布雷特·卡瓦诺——凯文·鲁斯收集了更多关于她的错误信息。

在华盛顿的目光中，该轮到谷歌了

Daisuke Wakabayashi和Cecilia Kang预览了Sundar Pichai周五与议员的会议：

On Friday, Sundar Pichai, Google’s chief executive, will meet with Representative Kevin McCarthy, of California, the Republican House majority leader and a vocal critic of Google, and more than two dozen Republicans to discuss complaints the company is trying to silence c***ervative voices.

“Google has a lot of questi*** to answer about reports of bias in its search results, violati*** of user privacy, anticompetitive behavior, and business dealings with repressive regimes like China,” Mr. McCarthy said in a statement.

科技和广告巨头签署了欧洲第一份针对“假新闻”的弱咬协议

欧盟执行机构发布了减少虚假信息传播的原则准则。据娜塔莎·洛马斯报道，Facebook、谷歌、Twitter和Mozilla都已登录。代码表明这些公司做了很多他们已经在做的事情。

在别处

埃隆·马斯克因证券欺诈被SEC起诉

从今天起，伊隆·马斯克有可能因为一条推特而无法再经营一家上市公司。

班布尔要求**裁定打火机专利无效

阿什利R。卡曼有关于班布尔·廷德法律剧的最新报道：

Bumble responded to Match Group’s lawsuit from earlier this year that involved the alleged infringement of certain Tinder patents. Bumble is now saying these Tinder patents are invalid and can’t be acted upon in court.

匆忙离开，继续一连串的离开

Snap最早聘用的人之一玛丽·里蒂（Mary Ritti）正在紧随战略和财务主管的脚步走出家门。玛丽对我总是很冷淡。玛丽，干杯！

粉丝们通过伪造名人账户骗走了数百万美元

这个可怜的女人（叫玛丽！）给一个她认为是布鲁斯·斯普林斯汀（Bruce Springsteen）的人寄去了11500美元，他在Facebook上用一个假账户联系了她。令人有点不安的是，当一个新的Springsteen帐户出现并开始向随机的人发送好友请求时，Facebook自诩的虚假帐户检测软件并没有启动：

“Fake Bruce” texted her a picture of his stash of gold, saying he needed money to ship it home from Dubai. He said it was a huge amount of gold, worth milli***.

“My mind was just so, so like maybe brainwashed or something I said okay how much money,” Mary recalled.

弹出式“体验”的存在空虚

阿曼达·赫斯（Amanda Hess）探索了目前流行的弹出式体验现象，例如颜色工厂和冰淇淋博物馆，它们基本上只是Instagram的背景：

The central disappointment of these spaces is not that they are so narcissistic, but rather that they seem to have such a low view of the people who visit them. Observing a work of art or climbing a mountain actually invites us to create meaning in our lives. But in these spaces, the idea of “interacting” with the world is made so slickly transactional that our role is hugely diminished. Stalking through the colorful hallways of New York’s “experiences,” I felt like a shell of a person. It was as if I was witnessing the total erosion of meaning itself. And when I posted a selfie from the Rosé Mansion saying as much, all of my friends liked it.

tweendipity：推特上的意外发现故事

我很喜欢麦迪逊·马龙·基什内尔的故事，关于两个推特用户在一个故事的对立面发推特，然后找到对方，这让所有人都很高兴：

A woman in a Lyft is talking with her driver about struggling to explain what she wants to a hairdresser when she spots another woman on the street with the exact look she’s seeking. The driver, in a move akin to something your embarrassing mom or dad might have done to you in middle school, rolls down the window to let the woman on the street know that the woman in the car digs her look. The woman in the car tweets about this interaction. Meanwhile, the woman on the street also tweets about this interaction. She thanks “the lady in the Hyundai Sonata” for making her day.

That might have been the end of the story of the embarrassed woman and the complimented woman — Stephanie and Denice, respectively — if not for Twitter’s ability to make the world very, very tiny. Which is how a user following Stephanie happened to see her tweet and also Denice’s tweet. And then somebody following that person screenshotted them both, tweeting them together as a delightful story of Twerendipity.

发射

Oculus Quest让我们陷入了一场“竞技场规模”的西部狂野枪战，真是太棒了

本周，Oculus在Connect上展示的几乎所有东西都得到了同事们的好评，包括在一个专门建造的4000平方英尺的竞技场上进行的一款野性多人游戏。

拿

Facebook作为创始人的好去处的声誉突然受到了攻击

库尔特·瓦格纳（Kurt Wagner）想知道，克里希特退出是否会让未来的创始人不太可能向Facebook**产品(乔什·康斯特恩也是如此。）我认为他们会继续向Facebook**产品，只要这是他们和员工的最佳选择。考虑到**公司是最后手段的频率，以及他们在这一点上通常只有很少的选择，如果我是Facebook，我不会太担心。

亿万富翁洛杉矶时报老板：“假新闻”及其如何传播癌症

Patrick Soon Shiong反对社交媒体：

Soon-Shiong, a former surgeon, told “Squawk Alley” that fake news is the “cancer of our time and social media is a form of metastasis of news. We need to change that.”

He said people cannot differentiate from “fake news,” “real news” or “opinion news” on Facebook.

那么，你想对俄罗斯的选举干涉做点什么？

WWW.JUSTSECURITY.ORG–共享

我在昨天的时事通讯中加入了这个链接，但忘了告诉你原因：它是由Alex MacGillivray合著的，更出名的是Amac，他在Twitter最自由的言论日担任首席顾问。他和合著者约书亚·盖尔泽（Joshua Geltzer）认为，美国应该采取类似北约的方式打击选举干预行为：

An effective government-to-government resp***e in this case would establish an international norm against Moscow’s behavior, build a coalition in support of that norm (perhaps initially through its articulation by an entity like the G-7), and ensure that countries in that coalition were prepared to act swiftly and decisively each and every time Russia or other actors violated the norm. While some have questioned whether what Russia did in 2016 is really distinguishable from past American interventi*** in foreign electi***, we think there is a difference between promoting democracy and assaulting it. More to the point, we think that it’s surely possible to articulate at least a threshold norm to which the U.S. and other governments should subscribe going forward.

At a fundamental level, governments should not attempt to influence foreign electi*** through disinformation, whether by spreading false information (i.e., “Pope Francis Shocks World, Endorses Trump”) or spreading true information under false attribution (i.e., no identity theft or manufacturing). That would, at a minimum, reject the types of interference that the U.S. experienced in 2016 and that other democracies have been experiencing with their electi*** as well. At this perilous moment for democracies worldwide, it’s imperative to make clear, quickly, that Moscow’s democracy-wrecking behavior must cease and to ensure that countries agree ahead of time on what the “red line” should be, so that they can respond swiftly, forcefully, and concertedly when violati*** occur.

最后。。。

Urban Outfitters正在**一套售价59美元的“影响者万圣节服装”

当你把一个影响者的概念简化为它最纯粹的本质时，它是什么？根据这套万圣节服装，它是……一条紧身裤和一件运动胸罩。它要59美元。

万圣节快乐！

跟我说

向我发送问题、评论、提示和其他影响者服装：[email protected].