“Fair trade” refers to a movement or an implementation guideline in terms of trading between producers from developing countries and buyers from other more developed or industrialized nations. It basically pertains to the fair treatment of all the people or groups of people involved in international trading. This is especially applicable to poor and developing countries with farmers and producers that get what is considered fair prices for their goods. The basic goal of the Fair Trade Movement around the world is to protect poor farmers and producers and give them what they deserve in terms of better prices for their goods, a sustainable working environment, a good and safe working environment, and a greater chance of elevating their standards of living. With all these benefits that are provided to poor farmers, for example, fair trade is considered a very important process or movement to implement across the globe.

公平贸易的主要概念是将穷国向工业化国家提供的货物归类为公平贸易产品。有了“公平贸易产品”的标签，消费者至少会知道，生产或养殖特定商品的人得到了足够的报酬，并获得了应得的利益。如果没有公平贸易协定，富国的各大公司可能会利用穷国的优势，为生产的商品或原材料支付低价。如果不改变这一特定情景，只会导致一个循环，即大企业将以低价获得产品，而来自穷国的农民和生产者将没有机会改善他们的生活水平。这些农民中的许多人将每天靠工作挣的钱生活。但根据公平贸易协定和产品标签，从较小国家获得原材料和其他商品的企业必须以对当地农民和生产者公平的价格购买商品。这样，贫困农民就可以在工作和生活水平方面获得更高的工资和更光明的未来。