什么是移动广告平台？(a mobile advertising platform?)
移动广告平台是一家提供服务的公司，允许营销人员通过移动计算机设备向消费者发送广告。这些设备可以包括手机、寻呼机以及具有无线互联网功能的较新移动笔记本和记事本。每个不同的移动广告平台都为营销人员提供了向广大消费者传递信息的机会。这些平台必须能够满足营销者的特定需求和预算，同时提供客户服务和广泛的营销选择。。
广告的关键之一是确保所需的信息确实被相关公司的客户群注意到。在现代，这可能很难做到，因为有这么多不同的公司在争夺消费者的注意力。此外，一家公司可以选择的广告渠道的范围之广可能是压倒性的。广告界一个真正获得巨大发展势头的领域是移动广告。因此，许多软件公司开发了自己的特定移动广告平台，试图吸引企业进入这一领域。。
当一家公司选择一个移动广告平台时，它的选择很大程度上取决于该平台提供的服务类型。提供平台的公司和投放广告的公司通常会根据广告投放的地点和观看人数达成某种收入分享协议。一些最好的平台为营销人员提供了在某些具有丰富图形甚至交互功能的移动设备上放置广告的能力。。
手机使用量的激增使得营销人员选择合适的移动广告平台变得如此重要。许多手机现在被贴上了智能手机的标签，因为它们能够提供互联网应用，使它们的性能像小型移动计算机一样。因此，许多人无论走到哪里都会随身携带这些手机，这意味着广告商需要在这些手机上留有足够的空间来达到他们想要的客户群。
一个有效的移动广告平台将能够访问尽可能多的智能手机。此外，它将能够迎合广告，以每个设备的技术能力。营销人员还必须在其平台上提供良好的客户服务支持系统，因为可能需要动态更改广告活动或删除某些不起作用的消息。最好的平台将这种服务与令人印象深刻的广告范围和能力相结合。。
- 发表于 2022-01-04 16:15
- 阅读 ( 139 )
- 分类：商业金融
你可能感兴趣的文章
如何阻止t-mobile向广告商出售您的网络浏览数据
...e, address, or email. Rather, audience segments are associated with mobile advertising IDs, which are long set of numbers and letters. For example, this might say something like “2drdn43np2cMapen084″ is a sports enthusiast.” 例如，如果你通过T-Mobile**连接浏览了很多烹饪网站...
特朗普最近对230条的攻击其实是为了审查言论
...ted and to whom, on the process and policies of content moderation, and on advertising practices. 这种方法继续在互联网上进行大量的演讲——你可以保持那些莫斯科米奇的推特——同时迫使公司披露他们在宣传什么。推荐算法是大型科技平台和开...
苹果在ios 14上加大广告力度的举动是一种趋势的一部分
...的耐心哈金和杰夫霍维茨： Apple isn’t a big player in online advertising, but it does have its own **all business that personalizes ads shown in the App Store and on Apple News based on where users go and what users do in Apple’s apps. The company is applying separate rules for its ow...
facebook抵制广告商有正确的公司，但错误的诊断
...） 还有一部分是他们要求退款： Provide audit of and refund to advertisers whose ads were shown next to content that was later removed for violati*** of terms of service. 剩下的是对Facebook已经做过或有政策反对的事情的混合请求（“停止推荐或以其他方式放...
facebook如何赚钱：85%来自广告，12%来自zynga
...rocessing fees related to Zynga’s sales of virtual goods and from direct advertising purchased by Zynga. Additionally, Zynga’s apps generate a significant number of pages on which we display ads from other advertisers. If the use of Zynga games on our Platform declines, if Zynga launches games o...
verizon将以44亿美元收购aol
...re approaching 400 million global c***umers, we have built one of the best advertising platforms in the world, and we have one of the most talented teams in the world – and now it is time for us to fully open up the mobile frontier. Today, we are announcing that the largest and most innovativ...
别提博客了，verizon收购aol是为了它的广告技术业务
...create when you register on our websites. Some examples of Relevant Mobile Advertising could include: For a local restaurant that wants to advertise only to people who live within 10 miles or for a retailer advertising to people who have visited its website online, we help enable these ads to mobil...
微软声称它致力于Windows10Mobile
...usiness customers and it is our intention to support the Windows 10 Mobile platform for many years. We have a device roadmap to support that from Microsoft as well as our OEM partners who will also be selling an expanded lineup of phone devices based on this platform. 迈尔森上个月...
最佳投资应用
...their account. Watchlists and customizati*** sync across all TD Ameritrade platforms, including both mobile apps. All available asset classes can be traded on the mobile apps. 欺骗 The tools and features available in the apps differ by design, but hybrid investors (swing traders, for example) ...
如何我关注手机广告趋势？(i follow mobile advertising trends?)
移动广告趋势包括营销活动和出现在任何类型移动设备上的广告。移动设备可以包括...
