以下E3 1999的新闻稿以令人沮丧的细节解释了世嘉的营销战略，世嘉的梦想之星最终将以冷静的冷漠欢迎它，留下可以说是第一个现代视频游戏机慢慢死在视频游戏高速公路的一边。

整个新闻稿贴在下面，因为它是相当的东西，与最迷人的部分加粗为那些时间短。这是TL；博士，毕竟。

LOS ANGELES--May 12, 1999--Sega(R) of America today announced further details surrounding their $100 million marketing campaign for the much-anticipated Sega Dreamcast(TM), "the ultimate gaming machine."

Prepping for the biggest videogame launch the industry has ever seen, Sega is armed with an arsenal of far-reaching marketing elements ranging from an expansive print and broadcast advertising campaign; to promoti*** with Pepsi; to full sp***orship of the "SuperBowl" of the young ***** demographic -- the 1999 MTV Video Music Awards.

At launch on 9-9-99, c***umers won't be able to go about everyday life without thinking about or seeing Sega Dreamcast. This kick ass marketing campaign will ensure for a blitz before, during and beyond launch, the likes of which the videogame industry has never seen.

The marketing campaign for Sega Dreamcast is aimed to hit the enthusiastic nerve of hard core gamers. Knowing that the die hard gaming community is the heart of their business, Sega is 100% dedicated to this c***umer with marketing, events, promoti***, but most importantly -- the hardware and games that will get c***umers excited about Sega Dreamcast.

"Sega has been in this industry for more than 40 years and the company has deep roots and history with the gaming c***umer," said Peter Moore, senior vice president of marketing, Sega of America. "We are committed to this audience and can't wait to show them the face of the 'new Sega' this year through our ads, promoti***, events and activities that touch them directly."

The introduction of Sega Dreamcast will encompass all parts of the target c***umer's life through unforgettable advertising, sales promoti***, event marketing and retail merchandising. The campaign will focus not only on the emotional, visceral experience one gets from Sega Dreamcast games, but also on the hardware and the ways it is setting the benchmark for videogames.

Advertising

Created by Foote, Cone and Belding, San Francisco, the first stage of Sega's print ads will have a cryptic feel, focusing solely around Sega Dreamcast's signature swirl logo. C***umers will see the swirl popping up in various natural, organic places, giving them the feeling that something living, breathing and big is coming. These ads will be featured in the gaming publicati*** through June. The cryptic phase will be followed by four other stages of ads for pre-launch, launch, holidays and in Winter 2000 -- a critical software selling period.

Sega's television advertising campaign will kick-off in July of this year and run through March 2000. Six innovative television spots are being created by Pacific Data Images, the same company that created images for the movie "Antz." Look for Sega Dreamcast television ads on the WB Network, prime time television, sports-related programming and other stati*** tying into Sega's key demographic.

Worth noting, Sega Dreamcast will have 950 television spots on MTV alone from July through March 2000, buys on ESPN and Monday Night Wrestling. With an impressive media buy, Sega Dreamcast will be everywhere, as c***umers watch television come this summer.

But the ads don't stop with traditional media. Sega, in a partnership with Pepsi, will sp***or "Hot Topics" (advetorials), which focus on cool happenings in movies and pop culture. These two pieces will run before movie trailers from June -- August on more than 11,000 screens across the country. These spots will be tied-in with the new Arnold Schwarzenegger movie trailers and will hit when the highly anticipated "Star Wars" and other hit summer movies are running nationwide.

1999 MTV Video Music Awards

On 9-9-99, the same day that Sega Dreamcast is launching, Sega will be a full sp***or of the 1999 MTV Video Music Awards show, airing live that evening to an audience of approximately 22 million. C***idered the "SuperBowl" of the young ***** demographic, the MTV Video Music Awards typically play to an audience of young men and women aged 12-24 -- which makes this an ideal marketing marriage between the two companies.

Sega will show six advertisements both before and during the 1999 MTV Video Music Awards featuring Sega Dreamcast. The system will also be featured at the awards show post-party. In celebration of the launch, Sega will be conducting local market c***umer promoti*** in which c***umers can win trips to the 1999 MTV Video Music Awards.

Promoti***

Key to the marketing program for Sega Dreamcast are promotional opportunities with mass market vehicles. Sega is continuing to line up large-scale c***umer promoti*** which partner Sega Dreamcast with a host of products specifically targeted towards people in the mid-teen to mid-20s market.

Product Placement

Sega is currently conducting a "celebrity and sport celebrity seeding" program for Sega Dreamcast to ensure that "everybody that's anybody" has a Sega Dreamcast. In addition, there is also a seeding program already underway that will place Sega Dreamcast on the hottest shows, movies and music events.

上面是一个例子世嘉的广告，从欧洲市场推广。不幸的是，我找不到1999年VMAs的录像。也许这样对地球更好。