特斯拉今天宣佈，它將在10月31日前推出一項推介計劃，旨在透過口碑提高銷量，這是一項相當不錯的計劃：現有車主每獲得一次推介，他們將獲得1000美元——新買家將從購買中獲得1000美元。該公司表示，該計劃旨在透過其不斷增長的第一方商店網路降低汽車銷售成本；似乎現在的S型車主很可能會向朋友和家人傾訴他們的車，但這隻會增加動力。轉介將透過一個定製的連結提供給目前的業主，這使得它聽起來像任何其他在網際網路上的轉介程式很多。

或者參觀Gigafactory，參加盛大的開幕派對

不過，1000美元的獎金並不是全部：如果你推薦5個人，你就可以參觀特斯拉即將在內華達州建立的Gigafactory電池**廠，並（與一位客人）前往開幕派對。參考10，你就可以購買該公司的“方正系列”X型交叉路口與每一個選項配備，這實際上是一個很大的問題，考慮到等待名單的X可能會推出一年或更長的新買家。

哦，還有一個額外的好處：第一個推薦10個人購買自己的特斯拉的車主將直接得到一個免費的X型車，這可能是大約10萬美元的獎金——所以你最好現在就開始推薦。

以下是Elon Musk發給客戶的電子郵件：

Word of mouth has always been a major part of how Tesla sales have grown. When I meet Tesla owners, one of the first things they often tell me is how they have convinced many others to buy the car. As you may already know, Tesla does not advertise or pay for endorsements or product placement. Maybe by doing so we could sell more cars, but I don't like the idea of trying to trick people into buying a product by false association. If you see somebody famous driving a Model S, it is because they genuinely like the car. If you see it in a movie or TV show, it is because the people associated with that production genuinely like the car. Besides word of mouth, another way that our cars are sold is through stores. These will always be important to allow people to check out new models and ask our product specialists detailed questi***. However, stores are quite expensive to set up and operate. In reviewing the Tesla cost of sales, we found that it is approximately $2,000 to sell a car through our stores, higher in some regi*** and lower in others. Both ways of reaching potential customers are important, but, if we can amplify word of mouth, then we don't need to open as many new stores in the future. So, we are going to try an experiment. This is similar to the customer growth program that I worked on at PayPal/X.com back in '99. What worked for PayPal may not work for Tesla, but it is worth trying, as the net result would be lowering our costs by $2,000, allowing us to give that money to our customers. From now through October 31st, if someone buys a new Model S through your link (XX include link XX), they will get $1,000 off the purchase price and you will get a $1,000 credit in your Tesla account, which can be applied to a future car purchase, service charge or accessories. To put some limits on the experiment, each Tesla owner can grant a maximum of ten $1,000 discounts. Just for fun, there will also be some things that money can't buy. If five of your friends order a Model S, you and a guest will receive an invitation to tour the Gigafactory in Nevada - the world's biggest factory by footprint - and attend the grand opening party. This will be awesome. At ten orders, you get the right to purchase a Founder Series Model X, which is not available to the public, with all opti*** free (value of about $25,000). The first person to reach ten will get the entire car for free.

邊緣影片：騎在瘋狂的特斯拉S型車