特斯拉今天宣布，它将在10月31日前推出一项推介计划，旨在通过口碑提高销量，这是一项相当不错的计划：现有车主每获得一次推介，他们将获得1000美元——新买家将从购买中获得1000美元。该公司表示，该计划旨在通过其不断增长的第一方商店网络降低汽车销售成本；似乎现在的S型车主很可能会向朋友和家人倾诉他们的车，但这只会增加动力。转介将通过一个定制的链接提供给目前的业主，这使得它听起来像任何其他在互联网上的转介程序很多。

或者参观Gigafactory，参加盛大的开幕派对

不过，1000美元的奖金并不是全部：如果你推荐5个人，你就可以参观特斯拉即将在内华达州建立的Gigafactory电池**厂，并（与一位客人）前往开幕派对。参考10，你就可以购买该公司的“方正系列”X型交叉路口与每一个选项配备，这实际上是一个很大的问题，考虑到等待名单的X可能会推出一年或更长的新买家。

哦，还有一个额外的好处：第一个推荐10个人购买自己的特斯拉的车主将直接得到一个免费的X型车，这可能是大约10万美元的奖金——所以你最好现在就开始推荐。

以下是Elon Musk发给客户的电子邮件：

Word of mouth has always been a major part of how Tesla sales have grown. When I meet Tesla owners, one of the first things they often tell me is how they have convinced many others to buy the car. As you may already know, Tesla does not advertise or pay for endorsements or product placement. Maybe by doing so we could sell more cars, but I don't like the idea of trying to trick people into buying a product by false association. If you see somebody famous driving a Model S, it is because they genuinely like the car. If you see it in a movie or TV show, it is because the people associated with that production genuinely like the car. Besides word of mouth, another way that our cars are sold is through stores. These will always be important to allow people to check out new models and ask our product specialists detailed questi***. However, stores are quite expensive to set up and operate. In reviewing the Tesla cost of sales, we found that it is approximately $2,000 to sell a car through our stores, higher in some regi*** and lower in others. Both ways of reaching potential customers are important, but, if we can amplify word of mouth, then we don't need to open as many new stores in the future. So, we are going to try an experiment. This is similar to the customer growth program that I worked on at PayPal/X.com back in '99. What worked for PayPal may not work for Tesla, but it is worth trying, as the net result would be lowering our costs by $2,000, allowing us to give that money to our customers. From now through October 31st, if someone buys a new Model S through your link (XX include link XX), they will get $1,000 off the purchase price and you will get a $1,000 credit in your Tesla account, which can be applied to a future car purchase, service charge or accessories. To put some limits on the experiment, each Tesla owner can grant a maximum of ten $1,000 discounts. Just for fun, there will also be some things that money can't buy. If five of your friends order a Model S, you and a guest will receive an invitation to tour the Gigafactory in Nevada - the world's biggest factory by footprint - and attend the grand opening party. This will be awesome. At ten orders, you get the right to purchase a Founder Series Model X, which is not available to the public, with all opti*** free (value of about $25,000). The first person to reach ten will get the entire car for free.

边缘视频：骑在疯狂的特斯拉S型车