苹果首席执行官蒂姆·库克出席高盛科技与互联网大会，从供应商的工作条件到苹果电视和爱好，带来了许多精彩瞬间。让最后一个问题——库克将改变什么，他决心保持什么——变得有趣的是，他多次长时间的停顿（据我们统计，至少有六次）和措辞强硬。库克说，苹果有一种你无法复制的独特文化。用他的话来说，“我不会去见证或允许它的缓慢撤销，因为我对它如此深信不疑。”。

I think the most important part is that second part. ["What are you determined to maintain."] Apple is this unique company, [this] unique culture that you can't replicate. And I'm not going to witness or permit the slow undoing of it because I believe in it so deeply. Steve [Jobs] grilled in all of us over many years that the company should revolve around great products and that we should stay extremely focused on a few things rather than try to do so many that we did nothing well. We should only go into markets where we can make a significant contribution to society — not just sell a lot of products. And so these things along with keeping excellence as an expectation of everything in Apple. These are the things that I focus on because I think that those are the things that make Apple this magical place that really **art people want to work in and sort of do not just their life's work but their life's best work.

There's no better thrill than to look out at audience - I can't see anything because of these lights - look at the audience and see people using iPhones" [And people at the gym using iPods, people at Starbucks using iPads] "These are the things that bring a **ile to my face. There's no replacement or substitute for that. And so we're always focused on the future. We don't sit and think about how great things were yesterday. I love that trait because i think it's the thing that drives us all forward. Those are the things I'm holding onto. it's a privelege to be a part of it.