时代华纳有线电视公司长期以来名声不佳，但现在这家有线电视公司正面临来自竞争对手Charter Communicati***的收购，高管们承诺，他们正在努力扭转TWC的颓势。该计划的很大一部分涉及到在年底前以一个新品牌大幅升级其在纽约和洛杉矶的服务。

The company unveiled the plan during an unusual 90-minute earnings call on Thursday. The new service is tentatively called "TWC Maxx" and the end result, according to the company, is that internet speeds will be bumped across the board. Time Warner Cable's "standard" tier will increase from a di**al 15 / 1 Mbps connection to 50 / 5, and "turbo" will go from 20 / 2 to 100 / 10 Mbps. For those with a real need for bandwidth, the "ultimate" tier will max out at 300 / 20 Mbps. Speed increases (without corresponding fare hikes) are always welcome, but the real issue that many TWC customers have faced are inc***istent speeds. Hopefully, the company's "revitalization" plan will address this: in a press release, TWC says it will go through and ****yze each and every connection site (or hub). These hubs serve as an access point for modems to access the network, and when they're overloaded by activity in the area, performance drops. Work is starting first in West Hollywood and Costa Mesa, California, as well as parts of Woodside, Queens, and Staten Island. Beyond network improvements, the company says it'll make sure customers in Maxx areas have new modems and wireless gateways. Maxx improvements are scheduled to be completed in LA and NYC by the end of the year, with 75 percent of TWC's total coverage area upgraded by 2015 and 2016.

“有了TWC Maxx，我们将一个接一个地重塑TWC体验市场。”

新任CEO Robert Marcus在财报电话会议上补充说，Maxx意味着“更可靠、更优质的视频、全数字信号和更好的、更新的高清机顶盒”。这包括继续推出“云”电视指南，最终提供一个更快、原生的16:9高清接口。他们将提供一个新的盒子，有1TB的存储空间和六个不同的调谐器。

最后，该计划要求改善****。马库斯在电话中说，“事实是，在通信服务领域，没有人能因为服务而获得高分——我们打算成为第一个。”品牌重塑可能与这些变化并行不悖。住宅有线电视服务的新名称让人想起康卡斯特的“Xfinity”品牌和Cablevision的“Optimum”服务，它的设计很可能是为了表明它是一个不同于您以前所知道的更好的TWC。

此前，时代华纳有线电视公司经历了艰难的一年。该公司的用户数量被首席财务官形容为“惨淡”。与去年的53.2万户相比，今年该公司有线电视用户减少了83.3万户，部分原因是与哥伦比亚广播公司（CBS）发生口角。竞争对手Charter在本月早些时候公开竞购了TWC，除此之外，首席运营官约翰比卡姆（JohnBickham）等高管还抨击了TWC的管理层，称他们“未能成为一家有竞争力的公司”。批评的一部分是针对公司有限的技术投资。TWC认为Charter的出价低估了公司的价值，首席执行官说Charter的高管们“看到了一个机会，在公众意识到我们的独立计划可以实现什么之前，就强迫交易。”在这两种情况下，收购企图似乎都促使TWC在网络升级方面更加激进。