facebook广告业务的核心出现了裂痕

最近对安全漏洞和Instagram创始人离任的关注让我们无法问更多的普通问题，比如：Facebook的广告业务进展如何？今天，这方面有两个快速项目。...

最近对安全漏洞和Instagram创始人离任的关注让我们无法问更多的普通问题，比如：Facebook的广告业务进展如何？今天，这方面有两个快速项目。

首先，我的人民对Facebook要求他们注册为政治广告商以宣传他们的***歌舞表演感到愤怒。Eli Rosenberg在《*****》上报道：

The Washington Post found dozens of advertisements mentioning LGBT themes and words that the company blocked for supposedly being political, according to a public database Facebook keeps.

The rejecti***, the majority of which Facebook told The Post were in error, underscore the company’s challenges in regulating the massive amount of information flowing through its service, an issue that burst into the fore after the disclosure that Russian-state actors used advertisements on Facebook to sow discord during the 2016 U.S. election. But they also touch on a deeper tension as the company seeks to better regulate political uses of its platform. Though Facebook has taken pains to appear neutral, the censorship of LGBT ads, however inadvertent, points to the company’s difficulty in finding a middle ground in a tense national climate where policy increasingly hinges on fundamental questi*** about race and identity.

说这些广告被“审查”实在是太过分了；这涉及到美国邮政。但Facebook并没有拒绝这些广告，而是要求提供更多关于广告商的信息——正如博文所指出的，该公司后来承认自己做了错事。保护平台的安全意味着要与很多人争论，其中一些人会受到不公平的争论。这个问题不是Facebook独有的；也许你曾经在机场的安检线上等候过？

无论如何，正如我所说，我的人民都疯了：

Many of the groups’ administrators said their experience had given them a sour impression of the company, though most said there were few alternatives for getting their message out to wide groups of people.

“Why is this community c***idered a political community?” Bonner, the motivational speaker, said in an interview with The Post. “Immigrants are political. LGBT is now political. African Americans are political. Asian Americans are political. Where does this stop when all we’re trying to do is live our lives?”

当然，很多时候，成为LGBT社区的一员确实感觉像是一种政治行为，尽管这不应该要求你以政治家身份在Facebook上注册。一位女发言人告诉《*****》，它打算要求***、双性恋和变性人只有在宣传特定政策或政治立场时才注册为政治广告商，这似乎足够公平。现在Facebook的内容版主只需要跟上这一政策。

正如这篇文章所说明的，Facebook仍然是小众广告商的一个重要工具，这些广告商希望接触到他们的广大受众。不过，对于大品牌的广告商来说，Facebook可能是一个不太确定的命题。这是我从蒂姆·彼得森（Tim Peterson）今天在Digiday发表的一篇文章中学到的，该文章讲述了广告购买者对Facebook新生的视频平台Watch上所谓的高级节目的漠不关心。

彼得森说，这些广告卖得很差，今年的广告价格下降了三分之二：

Facebook has begun selling video ads through a program called In-Stream Reserve. Similar to YouTube’s Google Preferred program, In-Stream Reserve puts a velvet rope around Facebook’s most prized video inventory and sells it as a standalone package. However, what Facebook c***iders prized programming may not match with advertisers’ expectati***, especially among TV ad buyers who are accustomed to buying individual programs on linear TV and may be unfamiliar with Facebook shows like “Fear Pong” and “Truth or Drink,” which along with MaxNoSleeves are also part of In-Stream Reserve.

When Facebook pitched the program as a test earlier this year, it asked advertisers to commit to spend $750,000 over three months. The price tag has since dropped to roughly $250,000 over three months, according to two agency execs with knowledge of the matter. A Facebook spokesperson declined to comment on pricing.

我不想把这个看得太重；Facebook将原创视频视为一个漫长的游戏，它似乎有可能在数年内投资于手表，即使观众和广告商对此都漠不关心。另一种选择——它永远不会成为视频消费的目的地——实在令人不寒而栗。

但综合来看，这些故事显示了Facebook广告业务的核心裂痕。新闻源广告仍然是有史以来设计的最赚钱的数字产品之一，但对于一家越来越需要在其他地方寻求增长的公司来说，它们也是一种传统产品。而让他们向公众负责的项目成本高昂，令人沮丧，而且远未完成。

与此同时，随着Facebook试图推广新的广告形式，将其带入未来，它发现自己处于竞争更加激烈的领域。LGBT社区只有这么多地方可以推广其歌舞表演。另一方面，电视广告主仍然可以相当挑剔。

民主

Facebook向立法者通报违规行为，以防止反弹

据Deepa Seetharaman和Dustin Volz报道，Facebook官员正在向立法者通报其安全漏洞，以逃避惩罚：

Facebook briefed Department of Homeland Security officials last week and some individual lawmakers this week, according to people familiar with the matter. The company is expected to meet with other congressional committees, including the Senate Intelligence Committee, about the breach as early as this week, other people familiar with the matter said.

It isn’t clear whether Facebook provided information pointing to possible perpetrators or about how the hackers exploited the security flaws. A Facebook spoke**an confirmed that the company was briefing lawmakers, but declined to provide further details.

Facebook欧盟监管机构负责人就数据泄露展开调查

正如所料，Facebook在欧盟的主要监管机构爱尔兰数据保护专员周三表示，已对Facebook上周披露的违规行为展开调查。

Facebook在中国面临被禁政党的政治障碍

Mark Bergen和David Tweed发现Facebook在香港陷入了政治困境：

Police in Hong Kong, a semi-autonomous part of China, have asked the company to remove the official page of the pro-independence National Party, which was slapped with an unprecedented government ban this week. The prohibition pledges fines and imprisonment for those aiding the group. Hong Kong officials made their request of Facebook after the measure was announced on Monday, according to the South China Morning Post.

The move to ban the National Party, which the government calls a risk to national security, is fueling concerns that Hong Kong’s administration wants to set a precedent for clamping down on opposition groups, eroding the city’s autonomy under the “one country, two systems” framework in place since Chinese rule began in 1997. The request also puts the Menlo Park, California-based social media company in a difficult position, and refusal could hamper any future efforts to expand in China.

声称伊朗总统支持贝托·奥鲁克的虚假广告被停产

吉迪恩·雷斯尼克（Gideon Resnick）有一篇关于得克萨斯州参议院竞选中一些企图耍花招的故事：

A neoc***ervative foreign policy group appeared to try and get audio recorded claiming erroneously that Rep. Beto O’Rourke’s (D-TX) Senate campaign was endorsed by Iranian President Hassan Rouhani.

The campaign appears to have not made it into production, and maybe never will, as the site where the group posted a call for voice actors took down the solicitation on the grounds that the script was clearly false.

Shiva Ayyadurai的参议院竞选活动是由伪造的Facebook账户推动的

尼娜·扬科维奇（Nina Jankowicz）讲述了马萨诸塞州参议院第三名候选人的竞选活动如何被虚假的Facebook账户所扩大：

Though this instance of false amplification was **all-scale compared to the milli*** of impressi*** generated by Russian trolls during and after the 2016 election, it dem***trates the ongoing presence of astroturfing and fake accounts in US politics.

The fake profiles were created in June and July and appear to have been dedicated solely to pushing positive messages about Ayyadurai, attacking his opponents, or engaging in flame wars with people on Facebook who don’t support him. The four fake accounts alone were resp***ible for hundreds of posts and comments over the summer before being shut down.

韩国向“假新闻”宣战令**批评者担忧

昨天，我们谈到了新加坡令人担忧的关于假新闻的新法律，批评者说，该法律将被该国极权**用来压制****。现在，Choe Sang Hun讲述了一个自由民主国家韩国如何考虑类似的法律：

[Prime Minister Lee Nak-yon] was furious last week after he visited Vietnam for the state funeral for its president, Tran Dai Quang. While in Hanoi, he visited the stilt house of Ho Chi Minh and wrote in the visitors’ book at the compound that he felt “humble” before the “great” Vietnamese leader. South Korea fought against his Communist forces alongside the Americans during the Vietnam War.

When the photo of Mr. Lee’s tribute was reported in South Korea, c***ervative critics called him a “commie” on social media. Some even falsely suggested that Mr. Lee made the tribute not to Ho but to Kim Il-sung, the founder of North Korea and the grandfather of its current leader, Kim Jong-un. Mr. Lee has called the misinformation “vicious.”

蒂姆·库克将在本月晚些时候举行的欧洲数据保护会议上谈论消费者隐私和数据道德

蒂姆·库克最喜欢的爱好是在Facebook上周游世界灌篮，他将于上个月在布鲁塞尔举办一个关于GDPR的会议，并将带着他的单人秀。

谷歌正在建立一个用于事实调查的搜索引擎

但对中国来说可能不是这样！

在别处

Facebook首席董事会成员支持扎克伯格

没有人曾暗示她不会这么做，但Facebook首席独立董事苏·德斯蒙德·赫尔曼（Sue De**ond Hellmann）支持马克·扎克伯格（Mark Zuckerberg）

“Facebook right now has a number of challenges, and I have a lot of confidence that Mark as Chairman and CEO is going to drive Facebook in the right direction,” she said on the Bloomberg Technology TV show. “I would endorse everything that he’s written and his testimony because I have confidence in him and Sheryl (Sandberg) and the leadership team to drive Facebook to be what I also want Facebook to be – a good company that people trust and feel good about.”

Facebook开始非洲事实调查，但问题出在哪里

Facebook现在在五大洲都有一个事实调查项目。最近一次是非洲：

The company announced today (Oct. 3) that it would work with independent fact-checking organization Africa Check along with the French news agency AFP to assess news accuracy and stem the flood of misinformation. If a story is identified as false, Facebook will demote them in the news feed and will warn users who try to post those stories. As part of the review and rating process, the company will also share related pieces written by the fact-checking partners immediately below the story in the news feed.

YouTube对幼儿的危害

亚历克西斯·马德里加（Alexis Madrigal）前往钦奈，与“强尼，强尼，是爸爸”和YouTube上其他令人不安的儿童内容背后的人见面：

America’s grip on children’s entertainment is coming to an end. ChuChu is but the largest of a new c***tellation of children’s-media brands on YouTube that is spread out across the world: Little Baby Bum in London, Animaccord Studios in Moscow, Videogyan in Bangalore, Billion Surprise Toys in Dubai, TuTiTu TV in Tel Aviv, and LooLoo Kids in Iași, a Romanian town near the country’s border with Moldova. The new children’s media look nothing like what we *****s would have expected. They are exuberant, cheap, weird, and multicultural. YouTube’s content for young kids—what I think of as Toddler YouTube—is a mishmash, a bricolage, a trash fire, an explosion of creativity. It’s a largely unregulated, data-driven grab for toddlers’ attention, and, as we’ve seen with the rest of social media, its ramificati*** may be deeper and wider than you’d initially think.

Reddit在推出自己的视频播放器后，每月的视频浏览量达到10亿次

Reddit表示，它现在在自己的视频播放器上每月拥有10亿次浏览量和1300万小时的视频。不错！

Secret联合创始人David Byttow加入Snap，担任工程总监

Secret是最后一个弹出式社交网络，它的功能类似于逃逸速度。现在，它的一位联合创始人前往Snap工作，他一直很欣赏Snap的旗舰应用程序。让我们祝愿他在担任工程主管的六到九个月里过得愉快！

发射

谷歌的网络部门Jigsaw推出了Intra，这是一款致力于打破审查制度的新安全应用程序

有趣的是，谷歌计划为中国建立一个审查过的搜索引擎：它的子公司Jigsaw有一个新的应用程序，可以让网站被审查过的国家的用户绕过禁令，按预期使用网络。

WhatsApp Beta 2.18.301为YouTube、Facebook和Instagram带来了画中画视频播放

观看Facebook，一边观看WhatsApp，帮助Facebook价值220亿美元的聊天应用开始支付办公室的一些账单。

Facebook在市场上添加了人工智能，用于分类、价格建议以及不久的视觉搜索

即使我没有点击这个链接！

Twitter在其iOS和Android应用程序中添加了数据保护功能

Twitter增加了一个选项来减少移动设备上的数据使用。

这家初创公司的推荐信同样来自比尔·盖茨的私人办公室，让朋友们追踪并分享他们最喜欢的东西

马克·扎克伯格的著名朋友比尔·盖茨支持一款社交应用程序！它也被称为类似的应用程序，是你向朋友推荐东西的应用程序之一。我已经看到了几十个这样的来来去去去，几乎无法想象这一个会成功。

拿

俄罗斯的干涉只是一种症状，而不是疾病

Zeynep Tufekci说，社交媒体公司从我们日益恶化的政治两极分化中获利：

This all leads to two other questi***: Why does it take outsiders to discover such flagrant problems, and why does it take so much outside pressure to get the company to act? Again, follow the money: Silicon Valley is profitable partly because it employs so few people in comparison to its user base of billi*** of people. Most of its employees aren’t busy looking for such problems.

Wall Street is under no illusion about how things work for these companies. When Mr. Zuckerberg announced that Facebook would try to do better — even if it hurt profits — and when Twitter started purging bots, bringing down the number of “users” the company can report, their stock prices dropped because of worries about their long-term profitability.

关于重新上市的几个问题

Vine and Peach的创建者Dom Hofmann写到了病毒共享机制的优缺点，例如转发：

In a “pure” socialish app, the idea is that you see stuff created by the people you follow. this is easy to understand and gives you decent control over the shape of your experience, which mostly centers around the feed. reposting typically dilutes this experience, by introducing content not just from the people you follow, but also the people they follow, and more than likely the people they follow. not unlike ads, this can introduce friction while you make it through your feed. in the long term it can even contribute to feeds that move too quickly to keep up with, which can contribute to the need for algorithmic sorting (again, for another time), at which point you’re so far down the rabbit hole that your algorithm might weight reposted content more than followed content.

你所有的总统警觉笑话都很棒。大家干得好。

美国**今天测试了一个“总统警报”，用笑话点亮推特恭喜蒂芙尼·特朗普，她刚刚收到她父亲的第一条短信！”下面是这些笑话的一个很好的总结，不过请注意，我之所以这么说是因为BuzzFeed包含了我的一个笑话。

最后。。。

研究人员：与**相关的死亡人数上升，呼吁设立“无**区”

**杀人。这是Sharon Song的本地电视新闻报道的结论，她向我们提供了以下令人毛骨悚然的数据：

From October 2011 to November 2017, there were 259 reported deaths that happened while clicking selfies, according to a new study published in the Journal of Family Medicine and Primary Care.

But those numbers are c***idered misleading. The study noted that selfie related deaths are believed to be vastly underreported. “For example, certain road accidents while posing for selfies are reported as death due to Road Traffic Accident,” the study’s authors wrote. “Thus, the true magnitude of problem is underestimated.”

研究人员呼吁在水体、山峰和高层建筑附近建立“禁止**区”。让我借此机会将禁令扩大到这份时事通讯：您提交的任何关于自己阅读界面的**都不会被考虑出版。安全第一！