It's probably the oldest trick in the grocer's book — to display the most appetizing fruit in the most prominent location. To test the theory and to ensure that it wasn't some sort of buyer's bias, we purchased a large box of strawberries. The photograph shown here is the actual box we purchased. We obscured the producer's logo because we have no intention of singling out a particular merchant. We sorted the strawberries into two piles; one pile was comprised of strawberries that were visible from the outside of the package, and the other pile was of berries that were hidden at the bottom of the box. Next we took a single photograph of both piles, so that the lighting and camera settings would be identical. Other than cropping, we did not make any other edits to the photographs below. The results are quite surprising:

上面显示的色样是使用我们的平均颜色工具生成的。这使得差异更加明显。

至少，有了这盒草莓，在购买之前可见的和隐藏的草莓之间的区别是毫无疑问的。想象一下一个草莓包装厂，工人们选择颜色不好的草莓放在纸箱底部，成熟的草莓放在顶部，这是一种令人惊异的景象，但是这些照片太引人注目了，很难想象一个不那么阴险的场景。

显然，外面的草莓并没有在运输途中成熟，因为它们都是在凉爽、没有阳光的容器中运输的。虽然客户操纵不是这里唯一可能的动机，但它似乎是最有可能的。

的确，最后，这些照片仅仅来自一盒草莓，我们承认这是一个很差的样本量，无法做出任何强烈的指控。另一方面，除了这些生产商推出他们最好的水果，还有什么其他的解释呢？

神话：似是而非