Snap负责多样性和包容性的副总裁本周末就Juneteeth过滤器的发布表示道歉，许多人认为该过滤器具有冒犯性，并提供了有关其创建方式的新细节。在发给该公司的一封电子邮件中，奥纳·金说，周五发布的过滤器是黑人和白人员工之间的合作，并反驳了外界对该公司文化不敏感的批评。

过滤器— Snap打电话给他们“镜头” — 要求用户“微笑，挣脱枷锁” 奴隶制度。国王是黑人，他说“事后看来，我们应该开发一种更合适的镜头。”

金在给公司的一封信中写道：“代表我的团队发言时，我们显然没有意识到‘微笑’导火索的严重性。“这是我完全承认的失败。我们从黑人创作内容的角度对镜头进行了审查，这些内容是由黑人**的，也是为黑人**的，因此没有充分考虑到非黑人成员使用时的效果。我们还没有完全意识到的是，a）“微笑”触发因素必然会在内容中包含实际的“微笑”一词；b）人们会认为这是白人创作的作品，而不是黑人创作的作品。”

Snap的一位发言人说，尽管双方进行了合作，但该过滤器并没有经过通常的审查程序。公司正在调查此事。

Snap长期以来一直在与缺乏多元化团队的观念作斗争。与大多数同行不同的是，该公司拒绝发布员工多样性报告，不过该公司本月表示，计划在未来分享更多信息。该公司此前发布了几款后来不得不道歉的滤镜，包括2016年发布的鲍勃·马利主题滤镜和当年晚些时候发布的动漫主题滤镜。

国王的信全文如下。

Dear Team,

As a leader resp***ible for driving Diversity, Equity and Inclusion at Snap, I want to directly address what happened with the Juneteenth Lens yesterday.

Snap released a Lens to commemorate Juneteenth that many people felt was offensive because it prompted users to ‘**ile’ to break the chains of slavery. Snap was also accused of failing to include Black perspectives in the creation of our Lens to mark Juneteenth — a date often celebrated by African-Americans to mark the end of slavery. After reviewing how the process unfolded, it’s very clear that Black Snap team members were fully involved in every stage of developing and approving the Lens and that, in hindsight, we should have developed a more appropriate Lens.

I particularly want to apologize to our team members who have been accused both externally and internally of failing to be culturally sensitive; in some instances they have actually been called racist. This is completely unacceptable.

All of these accusati*** are particularly painful, first because we care so deeply about racial justice, and second because the accusati*** are completely untrue. For the record, and the avoidance of all doubt: the two Snap team members who on separate occasi*** specifically questioned if the “**ile” trigger was appropriate for Juneteenth were two White team members. The Snap team members who suggested the **ile trigger to begin with, and said it was acceptable to use, were Black Snap team members, and / or members of my team.

Speaking on behalf of my team, clearly we failed to recognize the gravity of the “**ile” trigger. That is a failure I fully own. We reviewed the Lens from the standpoint of Black creative content, made by and for Black people, so did not adequately c***ider how it would look when used by non-Black members of our community. What we also did not fully realize was a) that a ‘**ile’ trigger would necessarily include the actual word “**ile” on the content; and b) that people would perceive this as work created by White creatives, not Black creatives.

We feel it is perfectly acceptable as Black people to celebrate the end of slavery — as we do with picnics, BBQs, street parties and other forms of celebration across America — and say “Smile! Happy Juneteenth; we’re no longer enslaved! But we’re not yet really free either!” However for a White person to tell a Black person: “Smile! You’re no longer slaves” is offensive in the extreme. I’m hoping many people will understand how the same word can be appropriate in one context, but inappropriate in another, depending on who is using it. Regardless, we should not have used **iling as a trigger to break the chains of slavery in the Lens, and we understand why that was offensive.

The mischaracterization on social media — that White executives at a tech company failed, yet again, to include Black perspectives — is completely untrue. What is true is that regardless of our diverse backgrounds, we are all human, and humans make mistakes. We are building a culture where we confront and acknowledge our errors so that we can learn, improve and grow together. This mistake has taught us a valuable lesson, and I am sincerely sorry that it came at the expense of what we meant to be a respectful commemoration of this important day.

Oona