Snap負責多樣性和包容性的副總裁本週末就Juneteeth過濾器的釋出表示道歉，許多人認為該過濾器具有冒犯性，並提供了有關其建立方式的新細節。在發給該公司的一封電子郵件中，奧納·金說，週五釋出的過濾器是黑人和白人員工之間的合作，並反駁了外界對該公司文化不敏感的批評。

過濾器— Snap打電話給他們“鏡頭” — 要求使用者“微笑，掙脫枷鎖” 奴隸制度。國王是黑人，他說“事後看來，我們應該開發一種更合適的鏡頭。”

金在給公司的一封信中寫道：“代表我的團隊發言時，我們顯然沒有意識到‘微笑’導火索的嚴重性。“這是我完全承認的失敗。我們從黑人創作內容的角度對鏡頭進行了審查，這些內容是由黑人**的，也是為黑人**的，因此沒有充分考慮到非黑人成員使用時的效果。我們還沒有完全意識到的是，a）“微笑”觸發因素必然會在內容中包含實際的“微笑”一詞；b）人們會認為這是白人創作的作品，而不是黑人創作的作品。”

Snap的一位發言人說，儘管雙方進行了合作，但該過濾器並沒有經過通常的審查程式。公司正在調查此事。

Snap長期以來一直在與缺乏多元化團隊的觀念作鬥爭。與大多數同行不同的是，該公司拒絕釋出員工多樣性報告，不過該公司本月表示，計劃在未來分享更多資訊。該公司此前釋出了幾款後來不得不道歉的濾鏡，包括2016年釋出的鮑勃·馬利主題濾鏡和當年晚些時候釋出的動漫主題濾鏡。

國王的信全文如下。

Dear Team,

As a leader resp***ible for driving Diversity, Equity and Inclusion at Snap, I want to directly address what happened with the Juneteenth Lens yesterday.

Snap released a Lens to commemorate Juneteenth that many people felt was offensive because it prompted users to ‘**ile’ to break the chains of slavery. Snap was also accused of failing to include Black perspectives in the creation of our Lens to mark Juneteenth — a date often celebrated by African-Americans to mark the end of slavery. After reviewing how the process unfolded, it’s very clear that Black Snap team members were fully involved in every stage of developing and approving the Lens and that, in hindsight, we should have developed a more appropriate Lens.

I particularly want to apologize to our team members who have been accused both externally and internally of failing to be culturally sensitive; in some instances they have actually been called racist. This is completely unacceptable.

All of these accusati*** are particularly painful, first because we care so deeply about racial justice, and second because the accusati*** are completely untrue. For the record, and the avoidance of all doubt: the two Snap team members who on separate occasi*** specifically questioned if the “**ile” trigger was appropriate for Juneteenth were two White team members. The Snap team members who suggested the **ile trigger to begin with, and said it was acceptable to use, were Black Snap team members, and / or members of my team.

Speaking on behalf of my team, clearly we failed to recognize the gravity of the “**ile” trigger. That is a failure I fully own. We reviewed the Lens from the standpoint of Black creative content, made by and for Black people, so did not adequately c***ider how it would look when used by non-Black members of our community. What we also did not fully realize was a) that a ‘**ile’ trigger would necessarily include the actual word “**ile” on the content; and b) that people would perceive this as work created by White creatives, not Black creatives.

We feel it is perfectly acceptable as Black people to celebrate the end of slavery — as we do with picnics, BBQs, street parties and other forms of celebration across America — and say “Smile! Happy Juneteenth; we’re no longer enslaved! But we’re not yet really free either!” However for a White person to tell a Black person: “Smile! You’re no longer slaves” is offensive in the extreme. I’m hoping many people will understand how the same word can be appropriate in one context, but inappropriate in another, depending on who is using it. Regardless, we should not have used **iling as a trigger to break the chains of slavery in the Lens, and we understand why that was offensive.

The mischaracterization on social media — that White executives at a tech company failed, yet again, to include Black perspectives — is completely untrue. What is true is that regardless of our diverse backgrounds, we are all human, and humans make mistakes. We are building a culture where we confront and acknowledge our errors so that we can learn, improve and grow together. This mistake has taught us a valuable lesson, and I am sincerely sorry that it came at the expense of what we meant to be a respectful commemoration of this important day.

Oona