今天上午任天堂展示了一系列的經驗來任天堂開關，包括一個新的預告片超級馬裡奧奧德賽和揭示新的Metroid和Poké蒙族遊戲。有了新的遊戲機，新的遊戲，以及像移動和訂閱服務這樣的新舉措，任天堂將迎來非常繁忙的一年。就在公司的E3聚光燈前，我有機會和任天堂的美國總裁雷吉·菲爾斯談了談é 關於一系列的話題，從電子競技到4K遊戲機。這是他要說的。

為什麼4k觀眾“有點太有限”

The Nintendo mission is to reach as many c***umers as possible and to have them engage and have fun with our [intellectual property]. That’s what we try and do. So inherently, we go for a more mainstream audience. Inherently, we want our products to be affordable. We want our products to be easy to pick up and experience, low learning curve. We want our IP to shine as we deliver these experiences.

That’s the way we approach it. And so, what that means is, a sweet spot of $300 for the Nintendo Switch, a platform that has Mario and Zelda and Splatoon. Going against a more limited c***umer pool, a higher price point, requiring investments in other ways — 4K TVs, what have you — that is a strategy that for us, candidly, is a bit too limited.

任天堂為何會“另闢蹊徑”

We’ve been fortunate with Smash Bros. to have a franchise that has been very active in this space. What we’ve been doing is educating our developers and candidly creating some expertise ourselves in how to engage with the community. Now we have a fantastic relati***hip with the Smash Bros. community; I would say that was not true fix, six, seven years ago. We think that Arms can support a very vibrant community.

We were in e-sports back in 1995 with the very first Nintendo World Champi***hips. We’ve been in this space. I think what Nintendo is doing, as we always do, is our unique view on this, and finding ways to make it a bit more mainstream and a bit more massive, maybe than others have done. We’re going to do it differently.

建立一個線上訂閱服務，這是一個“不需要動腦筋的”

The reason we’ve delayed the full paid subscription, is we want to make sure that as we get all of our learnings, and we build all of the elements, that we launch something that is robust for the c***umer. And as they c***ider a $20 price point, they say ‘This is a no-brainer. This is something that I absolutely need to participate in given the full range of features that it provides.’

That’s why we’re delaying it, and it really is c***istent with the overall Nintendo development philosophy. We want, when we launch it, for it to be great for the c***umer. And not to be something that isn’t fully-featured and fully-capable. That’s why we delayed Breath of the Wild — and look at what we were able to finally launch.

聽粉絲反饋

We certainly look at what our community is saying. But arguably, if all we did was listen to our community, we would be creating content against a handful of [intellectual property] with a handful of feature sets, because that’s typically what the c***umer focuses in on. Things that they know, things that they’ve seen before.