有坏的bug，也有更坏的bug。但直到本周，还没有一个bug杀死了一个社交网络。随后，《华尔街日报》报道说，2015年至今年早些时候，谷歌+个人资料的一个小故障向第三方开发者泄露了谷歌+个人资料。几个小时后，这个曾经拥有1.35亿用户的网络死掉了。

在其七年的大部分时间里，谷歌建立Facebook式社交网络的努力主要是作为一个玩笑。该公司经常吹嘘可疑的大量用户数量，但除了少数狂热者之外，Google+从未像Gmail、YouTube或其他谷歌服务那样在人们的生活中找到一席之地。

谷歌曾多次尝试重新发明Plus，最近一次是将其作为一种现代的留言板。Plus的一部分，它专注于帮助你整理你的照片，一旦它发展成一个独立的服务，它就蓬勃发展起来。但大多数情况下，这是一场白费力气的追逐——这是谷歌建立真正的社交网络的许多失败尝试中最突出的例子。它将永远被人们记住，它是一个因安全问题而关闭的社交网络，直到被记者发现，它才告诉我们这个问题。

为什么谷歌当时没有上线？下面是它告诉《华尔街日报》的内容：

In weighing whether to disclose the incident, the company c***idered “whether we could accurately identify the users to inform, whether there was any evidence of misuse, and whether there were any acti*** a developer or user could take in resp***e,” he said. “None of these thresholds were met here.”

正如我的同事拉塞尔·布兰登（Russell Brandom）在一篇好文章中指出的那样，这不是法律意义上的“违约”。有充分的理由不要求公司在没有任何证据表明其被利用的情况下，在每次发现简单漏洞时都公开披露(其中最主要的是：它可以激励他们不再那么努力地寻找

After Facebook’s painful fall from grace, the legal and the cybersecurity arguments seem almost beside the point. The contract between tech companies and their users feels more fragile than ever, and stories like this one stretch it even thinner. The concern is less about a breach of information than a breach of trust. Something went wrong, and Google didn’t tell anyone. Absent the Journal reporting, it’s not clear it ever would have. It’s hard to avoid the uncomfortable, unanswerable question: what else isn’t it telling us?

谷歌可能会为此数据曝光付出代价(州检察长对此很感兴趣。美国弗吉尼亚州民主党参议员马克·华纳（Mark Warner）称这一掩盖行为“相当离谱”

然而，谷歌似乎在周二的舞台上对所有这些担忧不屑一顾，当时谷歌高管似乎宣布了公司秋季硬件阵容。有一款新**，一款平板电脑，还有一款Echo Show和Facebook门户网站的竞争对手，它的与众不同之处在于省去了摄像头。

没有关于Google+的讨论。

这说明，自社交网络诞生以来，谷歌发生了多么巨大的变化——以及为什么尽管谷歌和Facebook的广告业务相似，但它们在消费者心目中占据了如此不同的位置。

谷歌一直致力于成为一家公用事业公司。它提供强大的服务，不需要了解你的家庭结构或朋友关系。谷歌地图不断迭代搜索完美的通勤路线；Gmail增加了自动回复功能，加快了收件箱的速度；谷歌照片吸收了你**上的所有图片，并使用机器学习来理解它们的内容，使它们可以搜索。

谷歌给了我们新的有用的东西。因此，当我们得知它无意中暴露了我们的数据时，我们可能更愿意放过它。

另一方面，在Facebook，首要的指示仍然是用户增长。该公司谈到了一个转变，以培养更多的“有意义的”联系，但在实践中，这只是意味着增加其产品套件的不同部分。Facebook是有用的，但它的有用性主要体现在一本电话簿的有用性上，而且在你接触到一定数量的朋友后，它的有用性会趋于稳定。

其近年来最大的热门产品——Instagram和WhatsApp——都是收购。它添加的新功能通常是从其他社交网络导入的。它的新闻提要本质上是一种娱乐产品，但作为我们时代的一面镜子，它往往比娱乐更令人痛苦。

它给我们的更少，我们更不喜欢它，我们更不信任它。

当然，我过于简单化了。但我曾经和一位在谷歌和Facebook都工作过的人交谈过，他描述了这两家公司在这些方面的不同看法。

有时候，一家公司错过了一个趋势，并永远后悔。在谷歌+（Google+）的案例中，我怀疑许多高管希望该公司完全避免建立一个真正的社交网络。大卫·比托（David Byttow）曾参与该项目，目前在Snap工作，他这样说：“作为一名技术领导者和Google+的创始成员，我对Google sunsetting的唯一想法是。。。最后。”

民主

研究人员：还没有证据表明俄罗斯正在干扰2018年的竞选活动

凯文·鲍尔森（Kevin Poulsen）和斯宾塞·阿克曼（Spencer Ackerman）有一个很棒的故事问：为什么俄罗斯没有做出更明显的干预中期选举的企图？

Today the troll factory is using a mix of surviving accounts and new ones to do what it’s always done, spread fake news and fan division on Twitter, said Ryan Fox, a former NSA official now serving as COO of the **ear-fighting startup New Knowledge. It’s also sneaking back onto Facebook, which discovered and deleted a fresh batch of fraudulent IRA-linked profiles and group pages in July. So far, though, none of the accounts are doing anything special for the election. “Lately, it’s been Kavanaugh all day, all the time,” said Fox.

“My asses**ent of the situation is they’re having to rec***titute. I also would assume that because most of their accounts were taken down that they don’t have the same robustness available,” Fox said.The indicted Russian busines**an who funded the IRA is now pouring resources into a new venture called USA Really, a Russian site dedicated to pushing anti-American propaganda. Unlike the IRA’s deceptive websites and Facebook groups, USA Really doesn’t disguise itself as a domestic U.S. entity, and it has real people on its masthead. In the short term, that makes it less effective at influencing Americans, but it also makes the site harder to target with a rational social media policy. Fox thinks that model is the future of Russia’s information operati***. “They’re out in the open now,” said Fox. “You can’t just call them out as Russian bots. You have to get into a debate about who counts as a journalist.”

特朗普的竞选助手要求以色列情报公司提供在线操纵计划

马克·马泽蒂，罗南·伯格曼，大卫·D。Kirkpatrick和Maggie Haberman讲述了特朗普竞选高级官员里克·盖茨（Rick Gates）如何要求一家以色列公司提出建议，以创建虚假数字身份作为其竞选战略的一部分：

The campaign official, Rick Gates, sought one proposal to use bogus personas to target and sway 5,000 delegates to the 2016 Republican National Convention by attacking Senator Ted Cruz of Texas, Mr. Trump’s main opponent at the time. Another proposal describes opposition research and “complementary intelligence activities” about Mrs. Clinton and people close to her, according to copies of the proposals obtained by the New York Times and interviews with four people involved in creating the documents.

泄露的私人会议记录与谷歌关于中国的官方报道相矛盾

本·戈麦斯负责谷歌搜索。莱恩·加拉赫（Ryan Gallagher）在一篇基于戈麦斯对其团队评论抄本的该死的新报道中称，他公开称蜻蜓计划为“一次探索”。但私下里，他希望“尽快”完成。

Gomes, who joined Google in 1999 and is one of the key engineers behind the company’s search engine, said he hoped the censored Chinese version of the platform could be launched within six and nine months, but it could be sooner. “This is a world none of us have ever lived in before,” he said. “So I feel like we shouldn’t put too much definite into the timeline.”

谷歌退出五角大楼100亿美元的云计算竞争

Naomi Nix报道，在员工对Dragonfly项目的小规模**中，谷歌决定不竞争五角大楼的云计算合同：

“We are not bidding on the JEDI contract because first, we couldn’t be assured that it would align with our AI Principles,“ a Google spoke**an said in a statement. “And second, we determined that there were porti*** of the contract that were out of scope with our current government certificati***.”

没有人知道WhatsApp上的假消息有多坏，但如果巴西的选举有任何迹象的话，那就是坏消息

Ryan Broderick前往圣保罗，试图了解选民是如何使用WhatsApp的：

WhatsApp is also a nightmare for fact-checkers. Nieman Lab called it a “black box of viral misinformation.” Brazil’s political activists, especially on the far right, have been extremely aggressive about using it to organize. Last year, Movimento Brasil Livre (MBL), or “Free Brazil Movement,” a right-wing pro-Bolsonaro youth movement, was the subject of an investigation by one of the country’s biggest papers, which reported from inside one of their WhatsApp groups. The paper discovered that MBL was using WhatsApp groups like “MBL merchants” or “MBL lawyers” to spread their content — including rumors and fake news. BuzzFeed News has reached out to MBL for comment.

#选举观察：电子投票欺诈指控在巴西流传

在10月7日巴西总统选举投票之前，随着公民前往投票站，有关电子投票欺诈的虚假报道愈演愈烈，加深了人们的不信任。故事已经被…

一家蓬勃发展的聊天初创公司为Alt Right做好了准备

Joe Bernstein在Discord上的alt right聊天室中登录：

In a Discord chat server called “/pol/Nation” — named for the controversial 4chan imageboard — more than 3,000 users participate in a rolling multimedia chat extravaganza of Hitler memes, white nationalist revisionist history, and computer game strategy. And in a voice-over-IP chatroom within the server, users keep up a steady chatter about the same subjects. It’s like a cutting-edge, venture-backed version of its namesake; 4chan on steroids.

在别处

Facebook很快将依靠Instagram获得大部分广告收入增长

下一次Facebook采取措施压制Instagram时，你会问自己为什么，记住以下数据点：

Last quarter, Instagram generated an estimated $2 billion, or about 15 percent, of Facebook’s $13 billion in ad revenue, according to estimates from Andy Hargreaves, a research ****yst with KeyBanc Capital Markets. Hargreaves expects Instagram to grow to about 30 percent of Facebook’s ad revenue in two years, as well as nearly 70 percent of the company’s new revenue by 2020 — driving the majority of Facebook’s growth.

视频占美国数字广告支出的比例上升至25%

根据eMarketer最新的广告支出预测，视频将增长近30%，达到278.2亿美元，其中Facebook和Instagram预计将占据近四分之一。

分析师说，Snap的资金很快就用完了

根据一位分析师的说法，Snap Inc.“资金正在迅速耗尽”，可能需要在明年年中之前筹集资金：

In order to reach Chief Executive Officer Evan Spiegel’s goal of profitability in 2019, Snap would need to grow “massively faster” than expected and cut costs aggressively, ****yst Michael Nathanson wrote. He expects a loss of more than $1.5 billion in 2019 as Snap looks to rebuild its user base.

当心病毒性的Facebook恶作剧，它诱使人们认为他们的帐户被黑客入侵了

Facebook上流传着一个新的复制/粘贴骗局：

Snopes, the fact-checking site, explains that the hoax appears to reference fears about “cloned” Facebook accounts, where would-be scammers copy the name, profile picture, and basic information from a real account to create a second, nearly identical account on Facebook. Then, they send a bunch of friend requests to the original account’s friend list, to try to scam the person’s unsuspecting friends into granting access to their personal information by accepting the request.

A Facebook spokesperson said in an emailed statement that the company had “heard that some people are seeing posts or messages about accounts being cloned on Facebook,” messages that they likened to a chain letter or email. Although account cloning is a real thing, the volume of messages spreading across Facebook don’t reflect any actual spike in cloned accounts on the service

微信竞争对手从中国苹果应用商店移除（$）

据Juro Osawa报道，在中国一场范围更广、有点神秘的应用程序打击行动中，Bullet Messenger，一款在过去几个月里大受欢迎的中国短信应用程序，已不再在苹果的应用程序商店**。

健身房**是如何悄悄地改变我们的锻炼方式的

如今，在越来越流行的“Instagram改变一切”故事类型中：健身房。

The gym selfie, experts say, is more than just a visual brag or photo-driven pep talk. Social media is fundamentally changing the way we work out—and the way we see ourselves in the mirror. In a recent study, professors Tricia Burke and Stephen Rains found that individuals who saw more workout posts in their feeds were more likely to feel concerned about their own bodies, especially if the posts came from a person they felt looked similar to them. This means that even a passive scroll through Instagram can be more about stoking self-c***ciousness, in oneself and in others, than providing motivation—and that we internalize these less*** more easily than we think. “If people become preoccupied with their weight, that could manifest itself in less healthy ways,” Burke told me.

发射

Instagram使用人工智能检测照片和字幕中的欺凌行为

你真的能用人工智能发现像欺凌这样抽象的现象吗？Instagram表示它现在可以：

Interestingly, Instagram says it’s not just ****yzing photos capti*** to identify bullying, but also the photo itself. Speaking to The Verge, a spokesperson gave the example of the AI looking for split-screen images as an example of potential bullying, as one person might be negatively compared to another. What other factors the AI will look for though isn’t clear. That might be a good idea c***idering that when Facebook announced it would scan memes using AI, people immediately started thinking of ways to get around such filters.

Along with the new filters, Instagram is also launching a “kindness camera effect,” which sounds like it’s a way to spread a positive message as a method to boost user engagement. While using the rear camera, the effects fill the screen with an overlay of “kind comments in many languages.” Switch to your front-facing camera, and you get a shimmer of hearts and a polite encouragement to “tag a friend you want to support.”

Instagram现在支持Android上的第三方身份验证应用

Instagram此前推出了对第三方身份验证应用程序（如iOS上的Authy）的支持。如今，它将这一功能带到了Android上。

梅雷迪斯正在为Instagram的IGTV**10个原创节目

IGTV赢了：杂志出版商Meredith正在为Instagram 3个月的实验性垂直电视应用程序开发一套10个原创系列，其中第一个将在今年晚些时候首映。

Facebook Workplace增加了算法提要、安全检查和增强的聊天功能

乔什·康斯特尼（Josh Contine）在其首次用户会议上发布的关于Workplace的最新信息中最有趣的一点是：虽然有30000多家公司是客户，但Facebook在一年内还没有更新这一数字。这表明，在母公司艰难的一年中，该产品的流行速度缓慢。

Google Pixel 3活动的5大公告

谷歌今天推出了许多新产品，包括**、平板电脑，以及Facebook门户网站和Echo Show的竞争对手。Echo Show最显著的特点是没有摄像头。在这里阅读最重要的公告。

谷歌将AR贴纸重新命名为游乐场，并添加了新的动画

Playmoji是谷歌增强现实贴纸的新名称，任何Snapchat用户都会熟悉它：

Initially announced last fall as AR Stickers, these virtual animati*** were similar to the lenses and filters that Snapchat popularized a few years back. But a key difference is that these are entirely in 3D and are deployed with a much **arter sense of spatial and object recognition, thanks to Google’s advances in artificial intelligence. Google launched Strangers Things stickers, as well as a pack for Star Wars during The Last Jedi theatrical run late last year.

In the new Playmoji packs, Google lets you pick from a selection of cartoony pets, visual and interactive signs, comic strip-style sports animati***, and anthropomorphic weather effects:

拿

Facebook并不后悔——它只是想要你的数据

Charlie Warzel说，Facebook门户网站只能在美国人对自己隐私漠不关心的背景下解释：

It’s also further confirmation that Facebook isn’t particularly sorry for its privacy failures — despite a recent apology tour that included an expensive “don’t worry, we got this” mini-documentary, full-page apology ads in major papers, and COO Sheryl Sandberg saying things like, “We have a resp***ibility to protect your information. If we can’t, we don’t deserve it.” Worse, it belies the idea that Facebook has any real desire to reckon with the structural issues that obviously undergird its continued privacy missteps.

But more troubling still is what a product like Portal says about us, Facebook’s users: We don’t care enough about our privacy to quit it.

Facebook，你在开玩笑吗？

Taylor Hatmaker在门户网站上也同样兴奋不已：

It stands to reason that if Facebook cannot reliably secure its flagship product — Facebook itself — then the company should not be trusted with experimental forays into wildly different products, i.e. physical ones. Securing a software platform that serves 2.23 billion users is an extremely challenging task, and adding hardware to that equation just complicates existing concerns.

You don’t have to know the technical ins and outs of security to make secure choices. Trust is leverage — demand that it be earned. If a product doesn’t pass the **ell test, trust that feeling. Throw it out. Better yet, don’t invite it onto your kitchen counter to begin with.

最后。。。

#他的妈妈激发了无穷的“这是我的儿子”迷因和一种罕见的反向奶昔鸭

海军老兵彼特·汉森（Pieter Hanson）周一晚在推特上引起轰动，此前他的母亲在推特上发了一张他穿着制服的照片，声称汉森“害怕单独约会”，由于“目前存在虚假性指控的氛围”，汉森创造了一个传奇的推特手柄——“That was MyMom”——并在一条完美的第一条推特上否认了她的评论，声称自己是**争取平等斗争的盟友。

彼得-给我打电话。

跟我说

向我发送提示、评论、问题和您有史以来最好的Google+帖子：[email protected].